Daniel Caalaman Email & Phone Number

London, England, United Kingdom

* To develop and update a cohesive design system that aligns with brand strategy.* Serving as the brand guardian, meticulously managing a diverse range of design assets, including station stickers, promotional posters, and train decals/livery.* To conceptualise and execute business-as-usual (BAU) campaigns, from thorough research and ideation to impactful final deliverables with the Marketing Team.* Designing eye-catching social media assets that enhance brand visibility and… Show more * To develop and update a cohesive design system that aligns with brand strategy.* Serving as the brand guardian, meticulously managing a diverse range of design assets, including station stickers, promotional posters, and train decals/livery.* To conceptualise and execute business-as-usual (BAU) campaigns, from thorough research and ideation to impactful final deliverables with the Marketing Team.* Designing eye-catching social media assets that enhance brand visibility and engagement across platforms.* Oversee multiple design initiatives from concept to completion, ensuring alignment with brand standards.* Crafting and establishing distinctive identities for internal and external sub-brands, ensuring alignment with overarching brand values.* Collaborating with various business units and stakeholders to drive the development of innovative new products, enhancing overall brand offerings. Show less

London, United Kingdom

In my role as a Graphic Designer at AB communication, I took on a lead role in designing for one of TfL's internal publications. My daily output consists of creating design layouts, mood boards, photography briefs, working with freelancers as well as helping out with any other design needs within the studio (i.e brainstorms, branding and animation).I often venture outdoors to direct photoshoots with photographers and participate in editorial/content meetings with our editors and clients.

London, United Kingdom

• Developed brand identity designs, info graphics, mock ups, and video editing for various projects at OMD UK.• Generated and designed social content assets for high-profile clients like Southeastern, Euro tunnel Le shuttle, Royal Caribbean, and Southern Rail.

London, United Kingdom

• Researched products and competitors, created mood boards, pitched ideas, and prototyped brand identities for print and digital outcomes.• Collaborated with designers to reconstruct annual reports and cards, contributing to the company's branding and identity design projects.

London, United Kingdom

My Saatchi & Saatchi work experience has played a pivotal role of me taking on a career as a graphic designer. During my stay, I worked on a project brief with other candidates, as we are tasked to create a ad campaign on AIDS as well as creating a brand that endorses and educates its consumers about the nutritional values of nuts. Saatchi & Saatchi has also mentored me of the way they work and their print process. Overall, my experience at Saatchi & Saatchi has been very inspirational,… Show more My Saatchi & Saatchi work experience has played a pivotal role of me taking on a career as a graphic designer. During my stay, I worked on a project brief with other candidates, as we are tasked to create a ad campaign on AIDS as well as creating a brand that endorses and educates its consumers about the nutritional values of nuts. Saatchi & Saatchi has also mentored me of the way they work and their print process. Overall, my experience at Saatchi & Saatchi has been very inspirational, educational and rewarding. Show less

Bachelor Of Arts (B.A.), Graphic Communications Design, 2:1 Degree

During my time at University of Westminster, I have been taking on project briefs and competitions while learning the trade of Graphic.

Diploma, Visual Communication

Visual Communication. Exploring the areas of Fine art, Fashion, Film, Product Design and Graphic Design, my experience at Croydon college.