Daniel Cabral Macedo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

Qualitative research project for a financial market company, digital transaction, and investment application.Working as a researcher, and interviewer. Conducting in-depth interviews in the field (in person)Creating a script and discussion guide for interviews.Analysis and synthesis of research documentation.Creating material for the synthesis of findings, insights, and a map of opportunities for research material.Secondary research, generation of desk research, and benchmark documentation.

São Paulo, Brasil

Strategize, conduct and analysis Customer Journey and Experience MapsDevelop, facilitation and analysis of in-company workshops Development of design concepts, materials and toolkits for in-company projectsProject management for design and innovation enablement within the companyDesigning for client experiences with the company’s products and services.

São Paulo, Brasil

Develop and frameworks for project management;Journey and experience map creation;Write, conduct, collect, and analyze qualitative research(primary and secondary);Create guides, materials and short courses/tutorials for collaborative tools;Workshop development, facilitation and management.

São Paulo, São Paulo, Brasil

São Paulo E Região, Brasil

Project-centered and client-oriented consultancy on design thinking.Acting as service designer and business designer in multidisciplinary teams. Deliver constant content of innovation processes to project owners.Facilitation and development of workshops for innovation/design process.Creation of products, tools, and dynamics for project developmentPeople Centered Research for problem-solving in CX and UX projects mostly on Customer Journey

São Paulo E Região, Brasil

Manage, analyse, and relationship with multiple advertisers/accounts performance-oriented to drive revenue growth. (several business verticals and focus in long term clients);Data-driven analysis and report development for data visualisation(KPIs);Project Management - Creation and leadership across multifunctional technical teams;Problem-solving for complex issues. To evolve the workflow, workload, and efficiency between commercial and technical teams for better customer experience;Workshop facilitation for multitasking teams to co-create and rethink the workflow/process.

São Paulo E Região, Brasil

Dealing with a startup environment with agile processesROI oriented Management of multiple accounts for retargeting performance technology platform;Direct contact and Build relationships with clients;Create strategies to grow accounts results to their best in online advertising environment;Internal management across different teams to place client’s needs;Analyses of metrics for online advertising focused on e-commerce/retail;Time management for fast pacing control of different internal and external tasks.

São Paulo E Região, Brasil

Account Strategist for all Sony product categories.Sony Brazil - sony.store.com.brCPC managing and ROI oriented strategy for e-commerce.Responsible for all performance campaigns for Sony Store Brasil. (Search, Retarget, Shopping, DSP)Account for more than 300 different products across 52 campaings.Develop strategies crossing audiences for retargeting campaigns. Web Analytics and creating reports . (Google Analytics and Omniture) Create, manage and optimize campaigns for each product category of Sony Electronics.Analyze data to present performance results to product marketing teams and bring new solutions.Work together with retail, communication and product marketing teams to understand costumer needs to deliver the best Sony products on line experience.Project management across multitask teams. (project owner)

São Paulo E Região, Brasil

Managing the national communication strategies for social media. Developing communication with focus on the client for digital media; Development, maintenance and analysis of Google Adwords campaigns. Responsible for product development through web analytics.SEO strategy for small e-commerce in national scale.

São Paulo, Brazil

Development of sales campaigns.Merchandising for retail stores. Company internal communication development.

Design Estratégico E Inovação, Design And Applied Arts, 9.5

Um conjunto de conceitos, ferramentas e processos de inovação História do Design, Design Thinking, Tendências Socioculturais, Tecnologias.

Publicidade, Propaganda E Marketing, Publicidade E Markting

Colegial