• Drive strategy, execution and implementation of omni/multi-channel marketing efforts to grow acquisition, engagement and retention of Pharmacy and Specialty Business Units

• Led marketing efforts for national rebrand of flagship loyalty & retention program (just for U) reaching 2K+ stores and 7M+ app users • Develop & bring to life marketing tactics (i.e. digital, POS, social) across the customer journey directly impacting overall acquisition, program engagement and user retention

• Drove strategy & execution of integrated marketing efforts to audience of 30M+ for loyalty & retention application (Samsung+)• Manage, source, distribute & create promotional content pipeline

• Managed marketing & merchandising operations for magazine subscription services (Papergarden)• Drive engagement, app downloads & subscriptions by creating promotional offers with publishing partners

• Led agency efforts for entertainment platforms sponsored by high-profile clients (i.e. T-Mobile, Walmart, Star Wars)• Execute integrated marketing against strategies developed in collaboration with clients (i.e. digital, social, influencer, experiential)

• Prepared & presented formal insights, strategy, concepts & creative briefs to internal teams and external clients• Build & manage client relationships to gain & retain business

• Category level merchandising operations & site maintenance • Manage asset procurement & promotional offer development