Daniel Campagna Email & Phone Number

Cedar Rapids, IA, US

• Marketing strategy and insights for the Healthcare industry, proactively identifying opportunities for improvement and expansion of clients' marketing activities.
• Cultivate strong client relationships, resulting in successful referrals and new business.
• Lead strategic annual planning initiatives, showcasing strategic vision both for clients and internal efforts.
• Day-to-day contact for accounts, anticipating and providing solutions for potential client issues.
• Guide team members on internal issues, fostering a collaborative and supportive team environment while nurturing growth for direct reports.
• Lead strategic initiatives, enhancing organizational processes and improving overall efficiency.

Remote

• Managed a portfolio of healthcare and higher education clients to deliver industry-leading marketing solutions that drive revenue and increase brand awareness.
• Portfolio included nearly $2M in services for accounts, and clients in market with $2M+ in annual ad spend.
• Delivered brand strategy, strategic insights on client business/industry, trends, initiatives, issues, and competitive intelligence.
• Led agency teams comprised of delivery, strategy, production, creative, experience, media, design, and technology to develop award-winning work that solves client marketing challenges through transformational digital.
• Nurtured the client relationship from day one by facilitating scoping, discovery, strategy, and most importantly, listening to the client to identify future opportunities to address their unique business challenges.

Cedar Rapids, Iowa Area

• Partnered with clients to provide data driven digital marketing strategies driving enrollment through cutting-edge innovation. Consulting, benchmarking, KPI reporting, and identifying strategic opportunities to improve.
• Achieved year-over-year improvement in market performance across all clients
• Expanded product delivery across entire portfolio, resulting in a revenue increase of $185,000 in a single year
• Saw continued client success throughout the pandemic and ensuing recession, resulting in retention of over a half-million in gross revenue from my portfolio aloneDigital Strategy:
• Cost-per-lead and cost-per-acquisition consistently outperformed industry benchmarks
• Strategic direction of creative and digital teams, delivering multi-platform campaigns on-time and on-budget

Greater Los Angeles Area

• Strategic consulting and design work for private sector B2B and B2C marketing. Clients included:Santa Ynez Band of Chumash Indians (Agency: Next Movement):
• Redesign of tribal website serving 5,000+ members with updated look and feel, new site structure for easier navigation, and improved UX
• Art direction, design, and value proposition development for “Celebrate and Educate” campaign — distributed across Santa Barbara media marketCareMore Health:
• Strategic consulting to improve client’s data analytics, reporting processes, and C-Suite briefings
• Designed social media content for distribution to 25K+ fans/followersCampus of Life (Agency: Miller Ink):
• Executed multi-platform print and digital marketing campaign, filling the inaugural class of a 300+ person living-learning community in San Diego, CA

Los Angeles, California, United States

• Designed and developed executive communications for trustees, donors, and top-level administrators. Creative direction for writers and designers, leading multiple teams in content development for print and digital.
• Designed and produced proposals for donors, helping USC reach (and surpass) its $6B fundraising campaign goal 17 months ahead of schedule
• Developed multi-platform advertising campaigns promoting university initiatives and increasing alumni involvement
• Directed four-person social media team to create unique and resonant mobile content that further engaged USC alumni base
• Developed social media strategy and content to integrate marketing campaigns with organic engagements, resulting in consistent growth across all digital channelsCreative Direction and Design:
• Art-directed university photo shoots for scholarship, medical, academic, and capital campaign initiatives

Los Angeles, California, United States

• Internal and external strategic communications, including graphic design, web development, and social content.Strategic Communications:
• Achieved year-on-year attendance growth for signature events and webinars by crafting multi-channel promotional campaigns
• Digital transformation of outreach strategies and development activities by analyzing data from bi-annual alumni surveyCreative / Design:
• Brand management for USCAA, ensuring clear representation of the university brand while adhering to identity guidelines
• Provided creative expertise and resources for external vendors
• Budgetary oversight of digital department funds

Los Angeles, California, United States

Processed finances, planned events, and designed promotional materials, among other administrative duties in support of USC Alumni Association initiatives.

Santa Monica, California, United States

• Supervised a team of ten designers working across seven different states while also contributing graphic design, illustration, and written content for various initiatives.
• Developed sales catalogue for the Cracked Dispensary through coordinated management of ideation between copywriters and designers; taking inventory from 0 products to 500+
• Designed custom graphics and page layouts for the critically acclaimed "De-Textbook." Plume, 2013

Pasadena, California, United States

Developed promotional materials, managed budgets, led tours and created educational programming for youth studying abroad.

Los Angeles, California, United States

Designed and implemented charitable programs for Cure for Cancers. Also maintained daily office operations and oversaw internal departments.

Master'S Degree, Communication Management

Activities and Societies: Lambda Pi Eta Academic Honor Society

Bachelor'S Degree

Activities and Societies: Phi Beta Kappa Academic Honor Society, Theatre, KOXY (radio), Glee Club, Sketchy People, Fantastiprov