Daniel Castaneda Email and Phone Number

I am responsible for developing and building the relationship with the customers at all levels and tiers. I generate and work on the sales strategies, present them to the customers and my organization, work on the RFQ's, generate interest and proposals on new product developments, attend the customers facilities where ever they might be all across the globe. I will also be the first responder to quality issues and serve as the filter of information to the proper people and departments to solve any issue regarding my product.

We offer Performance, Solutions and $$ Savings. * Responsible for generating and developing custom fitted sales and strategies of our hardware, software and profesional services to our automotive OEM North America custmers in the leather and fabric industry (vinyl, fabric, foams, mesh & airbags) in order to improve their over all performance, obtaining maximum benefits & cutting yields and reducing waist (scrap). * Higher productivity at a lower cost per set. * Customers : Tier 1 and Tier 2 OEM seating suppliers such as Autoliv, Tachi S, Lear, GST Autoleather, Ashimori, Bader, Boxmark , Mastrotto, Coindu, ammong others with operations in Mexico.

Provide global business development, sales & program /launch management leadership for a manufacturing and service company offering automotive original equipment manufacturer (OEM), furniture and aviation leather at different stages (crust, finished cut and sewn).I counsed local and regional companies on strategies to work with automotive OEM leather seat companies, such as Lear (USA), Midori-Hokuyo (Japan), TRW, Ming Xing (China) Kasen (China) and Ikea (Sweden) for cut and sewn furniture covers. Established strong customer relationships by overseeing all aspects of operations – budgeting, product development, quality specs and criterias; and manufacturing – to satisfy customer needs and demands.Responsible for developing suppliers on the leather side of the business as developing suppliers for cut and sew.Established and work under a structured Program/Launch Management system & methodology. (Start up, planning, execution, controling and clousure) & APQP.

Engaged directly with OEM's and the direct cut & sew customers during the sales and approval process.Implemented innovative product development and launch initiatives as a leading automotive supplier.Managed the development and day-to-day operations forthe Saltillo and Leon leather-cutting plants, delivering products for Toyota, Honda and Ford. Lead product development and sales programs for the Honda Accord and CRV product lines. Managed the entire product life cycle, including business case development, product definition, life cycle management and marketing. Interacted with customers to identify customer and market requirements, evaluate their feasibility with development, determine costs, and integrate into the overall product roadmap. Managed relationships with customers, including Chrysler and General Motors, in Czech Republic, Japan and in Latin America.Supported customers, including CNI, Irving, and Magna Interiors, with commercial and quality issues.

Orchestrated development and launch execution for a leading global supplier of automotive seating systems.Managed launch project execution for automotive car seats manufacturing from beginning to end, including defining project scope, setting goals and deliverables, and tracking project milestones.Ensured program success by effectively communicating project expectations to team members, delegating tasks, and resolving issues and conflicts.Collaborated with suppliers to ensure timely and quality parts for manufacturing.Utilized the Program Management Process (PMP) and Profile software system to manage the program lifecycle, reporting progress to the Vice President and Board of Directors.Key Achievements: Managed the launch in to production of interior trim programs for the Impala, Monte Carlo, LaCrosse and Grand Prix for Lear MTO at a Tier 2 level . BENEFIT by negotiating with suppliers on prototype orders and spot buy control of goods out for release . Implemented and Managed Engineering Change Notifications (ECN’s) breakpoints and change dates for both our manufacturing facility and the suppliers. Coordinated activities with my staff and customers related to APQP, AAR approvals, PPAP approvals, PTR shipments and revision, and the creation and implementation of ECNs and EECNs.  BENEFIT by providing customer service and functions for the just-in-time (JIT) plants and the Central Engineering Group.

* Responsible for Cuinba’s two largest accounts (Lear & Johnson Controls -Ediasas). * Generated sales of over $60 million a year in sales, supplying and attending the customer’s facilities for programs such as Malibu, Le Sabre, Impala, Monte Carlo, Grand Prix, Oldsmobile Intrigue, and GMC Suburban/Tahoe/Yukon.* My responsibility were the daily sales and deliveries* Overlooking and attending quality issues* Engineering changes and implementations, * Negotiations and face to face meetings with directors and managers of all departments involved with leather programs* Customer service.After a 4 year period, Cuinba and my operation received by our main customer, Lear, the award at their annual suppler convention in 2003 of being their best leather supplier for a two year period.