• Construction and overhaul of the EVP (Employer Value Proposition) with analysis, interpretation, and presentations.• Organization and execution of large-scale internal events (meetups, corporate rituals, celebrations), resulting in increased engagement, NPS, participant numbers, and partnerships with market communities.• Ability to create engaging, informative, and high-impact presentations.• Creation and implementation of a key performance indicator (KPI) plan for employer branding, enabling data-driven decisions and result measurement.• Creation of optimized reports for the board of directors.• Management of employer brand, ensuring consistency of language and messaging across all communication channels.• Development and implementation of employee engagement strategies aligned with organizational culture and values.• Participation in the overhaul of the company's new values, reflecting the company's new direction.• Management of the Glassdoor page and creation of a reactivation plan.• Management of brand touchpoints with talents, employees, and former employees throughout the employee lifecycle.• Creation of artwork, social media assets, presentation slides, and internal materials.• Management of company social media channels, including content creation, production of relevant materials, and real-time event coverage.• Experience in copywriting for various purposes.• Experience in managing digital marketing campaigns.• Excellent written and verbal communication skills, with the ability to communicate clearly, concisely, and persuasively with diverse audiences.

• Monitoring the evolution, proposals, and execution of improvements for the candidate and employee journey.• Structuring and ensuring the employer brand plan for an enhanced candidate and employee experience.• Creating employer branding content, as well as talent attraction content across various communication channels such as career page, Glassdoor, social media, Slack, and internal channels.• Building talent attraction strategy in collaboration with the People team, supporting them in events and attraction programs.• Tracking trends and implementing innovations.• Crafting creative and innovative strategies for talent attraction.• Analyzing area KPIs to gauge brand perception.• Crisis management during and post-Layoff.

Employer branding focusing on brand building, candidate attraction, and hiring program experience. Head of innovation committee, overseeing partner relationships, new products, opportunities, and enhancements.• Attraction, engagement, and candidate conversion plan• Employee experience throughout the journey• Social media content planning• Digital marketing strategy targeting funnels• Media plan for attraction, engagement, conversion, and brand development campaigns.• Performance campaigns (Facebook Ads; Google Ads; LinkedIn Ads; Twitter Ads)• Digital strategies for career page, LinkedIn, Indeed, and Glassdoor• Performance analysis and reporting (Google Analytics; Google Tag Manager)• Product innovation• External partner coordination• Hosting live events, podcasts, shoots, and recording promotional materials.• Support in University, Diversity, and Inclusion journey and strategy.• Campaign budget management.

• Social media content management and creation.• Monitoring and interaction across social platforms.• Content posting on social media channels.• Planning and development of new strategies.• Quantitative and qualitative performance reporting.• SAC 3.0 (Customer Service 3.0).• Posting calendar management.• Real-time event coverage.Handled accounts:• Toyota do Brasil• Lexus• Grupo SEB (Arno; Rochedo)

• PI/AP/revenue control in AdMedia.• Media plan development.• Campaign schedule updates.• Campaign checks.• Planning and developing new strategies.• Post-buy analysis and campaign return reports.• Aligning plans with client budget and briefing.• Negotiation with media outlets.• Media analysis and evaluations.• Campaign optimization.• Branding.• Nielsen analysis.Handled accounts:• Reckitt Benckiser (Veja; Vanish; SBP; Mortein; Dettol; Repelex; Air Wick; Harpic; Veet; Finish; Olla)

• SAC 2.0.• Monitoring and interaction across social platforms.• Content posting on social media channels.• Report preparation.• Content translation for the app.• Posting calendar management.Handled accounts:• Sony• Vivo