Employer Branding Analyst
• Construction and overhaul of the EVP (Employer Value Proposition) with analysis, interpretation, and presentations.• Organization and execution of large-scale internal events (meetups, corporate rituals, celebrations), resulting in increased engagement, NPS, participant numbers, and partnerships with market communities.• Ability to create engaging, informative, and high-impact presentations.• Creation and implementation of a key performance indicator (KPI) plan for employer branding, enabling data-driven decisions and result measurement.• Creation of optimized reports for the board of directors.• Management of employer brand, ensuring consistency of language and messaging across all communication channels.• Development and implementation of employee engagement strategies aligned with organizational culture and values.• Participation in the overhaul of the company's new values, reflecting the company's new direction.• Management of the Glassdoor page and creation of a reactivation plan.• Management of brand touchpoints with talents, employees, and former employees throughout the employee lifecycle.• Creation of artwork, social media assets, presentation slides, and internal materials.• Management of company social media channels, including content creation, production of relevant materials, and real-time event coverage.• Experience in copywriting for various purposes.• Experience in managing digital marketing campaigns.• Excellent written and verbal communication skills, with the ability to communicate clearly, concisely, and persuasively with diverse audiences.
