A highly experienced and dependable marketing executive with a proven ability to lead diverse teams of professionals in support of account management and client support across a variety of industries. Demonstrated ability to interface with clients to help shape campaign objectives, craft effective marketing interactions, and provide insight into best practices and successful strategies in support of the client’s business goals, brand management, client retention, and engagement.A proven leader with strong digital and marketing qualifications and an impressive record of more than fifteen years of hands-on experience in mobile and Internet marketing, project and product management, and strategic account planning. A proactive, strong communicator capable of identifying potential marketing opportunities, collaborating with internal/external resources, and developing innovative solutions to help further increase marketing effectiveness.- Successfully oversaw the national roll-out of a mobile and email lead generation campaign for a major casual dining restaurant chain, including short code provisioning on all U.S. cellular carriers, campaign message workflow design, custom system enhancements, development testing, deployment and monitoring, and ongoing reporting and guidance on campaign performance. - Developed a private white-label interface for a national direct-mail client with 80+ regional markets, oversaw the transition of the client’s entire mobile program from a previous provider, created training/documentation materials, conducted new product training, and provided ongoing account management and support.- Lead the efforts to establish concurrently running A/B split testing of marketing and lead generation programs for a large settlement funding and financial services organization, including Salesforce integration, establishing multiple processes for customer feedback and two-way communication, and real-time notification for call center customer support and follow-up.
Listed skills include Mobile Marketing, Marketing, Social Media Marketing, Crm, and 47 others.