Daniel Cavanagh Email & Phone Number

Ottawa, Ontario, Canada

- Reported to the Director of Franchise Sales, primary focus of supporting all sales strategies for (1) 2-Tiered Franchise Territory Sales, (2) Construction Contract Sales - Completed and transformed in-depth qualitative and quantitative market research on social, economic, political and legal industry trends into insightful, digestible sales materials for 10+ target audiences (clients, franchisees, suppliers, government, investors…etc.)- Led a 2-tier (2 unique purchase types) franchisee recruitment process; implementing a multi-regional strategy for attracting, assessing and approving qualified candidates for the remaining process- Participated in Franchisee sales meetings (virtual and in-person), trade shows (as a sales representative) & industry events (as a company representative)- Supported the full sales cycle to deliver over $1M in system sales in the first two-quarters of the brand’s launch - Created, tracked and analyzed budgets, forecasts, workflows, process documents and progress reports- Identified and pursued new business opportunities through strategic planning and market research- Supported the legal franchise process; proof-reading, editing and verifying complex contracts; liaising with outside counsel to ensure consistent delivery and accuracy

Ottawa, Ontario, Canada

- Conducted in-depth market research and analysis, identifying industry trends, issues and opportunities to create content, enhancing sales materials (proposals and presentations) and digital presence (website features and social media posts)- Analyzed market data and consumer insights to inform strategic decision-making and drive sales growth for head office (B2B) and franchise locations nationwide (B2C)- Collaborated with current and prospective franchisees to understand local market dynamics and develop data-driven marketing and sales strategies tailored to their unique business needs- Worked closely alongside the COO and CEO, external agencies, and franchisees, providing recommendations across marketing and sales strategy to drive alignment and decision-making- Facilitated lead generation, create marketing collateral and provide ongoing support for franchisees- Performed data entry, CRM updates, and ad-hoc administrative tasks - Provided on-demand, detailed support to the CEO and COO for the brand’s preparation, launch and growth; excelled in a multi-faceted role with shifting priorities in a deadline-driven environment

Ottawa, Ontario, Canada

- Developed and executed strategic marketing research plans to improve SSC’s online exposure- Created internal and external content and webpages for the team SharePoint and OneStore sites- Facilitated scaling of product management strategies via collaboration with cross-functional teams

Ottawa, Ontario, Canada

- Independently implemented customer acquisition strategies (local partnerships, cross-promotional campaigns, loyalty programs) resulting in a 50% sign up rate increase & 33% renewal rate increase- Spearheaded digital (SEOs, Google Ads, social media) & traditional (collateral) marketing campaigns

Ottawa, Ontario, Canada

- Provided on-demand, detail-oriented communication support for the Nokia FP5 Silicon Chip productlaunch- Filtered IP routing market share data via Excel to develop meaningful information for senior executives (spreadsheets, slideshows and presentations)- Calculated sales wins and customer counts to deliver accurate company data to global executives- Created internal and external content and webpages for the company-wide SharePoint and OneStore sites

Ottawa, Ontario, Canada

- Created COVID-19 social media plans used as leading pandemic information on Health Canada's social media channels at the peak of the global pandemic- Worked in fast-pace, dynamic environment to meet tight deadlines with pressing COVID-19 information- Built and fostered positive client relationships- Consistently managed multiple projects and deadlines with team members and clients, prioritizing key assignments

Ottawa, Ontario, Canada

- Collected advanced and precise data in a pressured and timely manner- Developed quick thinking and advanced data collection skills whilst working on strict schedules

Recife, Pernambuco, Brazil

- Surpassed primary objective of raising $1,000 through digital content creation and promotion for children's clubs in underprivileged Brazilian cities- Given additional responsibilities of teaching and communicating to young children with a language barrier- Acquired good time and priority management skills through balancing marketing and teaching tasks

Bachelor Of Commerce - Bcom, Marketing

- Winner of Winter 2022 Michael Cloutier Marketing Case Competition - Top Five finish in Intopia Business Strategy Simulation - Completed.

Education record

University of Ottawa International Exchange Program