Daniel Felipe Cerón Ramírez Email & Phone Number

Bogotá, Bogota, Co

Colombia

Bogotá, Distrito Capital, Colombia

• Development and implementation of customized dashboards for clients, using tools such as Tableau and Power BI, for detailed tracking of key metrics and KPIs providing interactive and updated visualizations in real time, making it easier for clients to effectively monitor the performance of their operations and make data-driven decisions. • Perform data cleansing processes (ETL) to ensure the integrity and quality of the information through SQL and to be able to load it to data viewers. • Perform social listening analysis, extract and collect data from media and social networks to create valuable insights for decision making in different areas of the company and clients.

Bogotá, Capital District, Colombia

• Coordinate and manage the implementation and visibility of the company's different brands in the various distribution channels nationwide, supervising and coordinating our suppliers' teams for an efficient execution.• Develop and maintain key KPI tracking systems to measure the visibility compliance of the different new product launches, resulting in a substantial increase in the performance of successful launches.• Work closely with the trade marketing team and managers in all regions of the country to ensure the proper execution of merchandising and visibility of the different brands in the points of sale and chain stores.• Negotiate with suppliers to ensure the procurement of parts and materials necessary for the implementation and display of the brands in the points of sale.

Bogota, D.C., Capital District, Colombia

Comprehensive management of the distribution and retail channel nationwide in Colombia for the VUSE brand, focusing on business intelligence by analyzing databases from different sources, optimizing processes and using interactive visualization dashboards, performing a variety of key functions, including:• Closely monitor brand performance through key performance indicators (KPIs) across the various distribution channels, creating and maintaining interactive dashboards that allow management to have a better view of the channel to make informed decisions.• Perform data mining on databases to find relevant insights to support commercial and marketing strategies, optimizing the effectiveness of campaigns and promotions.• Optimize databases to improve efficiency and speed of access to information, ensuring agile and reliable data management to support business needs.• Support and incentivize supervisors, area managers and sales force in the different regions of Colombia through data cleansing and obtaining relevant insights, achieving a 50% increase in sales routes for the brand.

Bogotá, Distrito Capital, Colombia

• Design and implementation of efficient ETL processes for the integration of data from various sources, creating queries to extract the information and manipulate it with SQL.•Development of interactive visualizations and dashboards using leading tools such as Tableau and Power BI to effectively communicate key patterns and trends in data that align with specific stakeholder needs, facilitating informed decision making.• Lead or collaborate on data projects, from requirements gathering to implementation and monitoring.