• Formulate and oversee all-encompassing go-to-market strategies, encompassing positioning, value propositions, launch tactics, and tools for empowering the sales team.• Foster collaboration with cross-functional teams to strategize and execute demand generation initiatives and campaigns that yield sales leads and expedite the sales pipeline.• Craft compelling, customer-centric content that leads the industry, spanning websites, presentations, brochures, whitepapers, customer success stories, ebooks, videos, and more.• Design sales resources and initiatives tailored to align with the customer's purchasing journey.• Construct customer personas through a deep understanding of their pain points.• Establish a robust competitive intelligence framework by researching alternative solutions.

• Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools.• Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.• Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process.• Develop sales tools and programs that align to the buyers' journey.• Create buyer personas by understanding customer pain points.• Develop competitive intelligence by researching other solutions.

• Built an overarching GTM plan for Subscription App and drove execution through cross-functional marketing teams like demand generation, PR, events, web, social/community, content, design, etc.• Created messaging and positioning, targeted mainly at mid-tier and enterprise B2B customers.• Worked cross-functionally with product, sales, merchant success and creative to meet growth targets and improve product features according to market's feedback.• Drove initiatives for product adoption, client growth and retention.• Ran marketing campaigns and other growth initiatives end-to-end spanning all marketing channels including email, social and digital advertising (organic and paid).• Partnered with content marketing and demand generation teams to define what content to create, including webinars, eBooks, infographics, drip email campaigns, blogs, newsletters, etc.• Frequently monitored and analyzed the competitive landscape.

• Built different campaigns to drive new leads through the three-step process of the buyer's journey (awareness, consideration, and decision).• Explored new lead generation and remarketing alternatives, with constant performance evaluation of current sources.• Managed marketing budget on a monthly, quarterly and annual basis, ensuring funds were allocated wisely.• Kept track on the performance of all marketing campaigns. Developed and managed marketing analytics metrics in HubSpot, Excel and Power BI, including, but not limited to ROAS, LTV, CPC, CPL, CPA.• Built and managed marketing PPC and Paid Social campaigns across digital channels, such as Google Ads, YouTube, LinkedIn, Facebook, and other paid directories.• CRM management. Developed and implemented standard operating procedures to ensure data integrity and appropriate lead nurturing communications, as well as accurate reports and dashboards.• Liaised with all marketing and sales team with fundamental participation on different marketing initiatives, such as trade-shows, webinars, content development, and SEO.

• Founder and marketing director. Key Subject Matter Expert of the product, and a 6-member team leader.• Led the go-to-market strategy and ongoing marketing strategy for a telecom consulting service.• Developed product positioning, value propositions, and messaging to be used in marketing campaigns.• Identified target customers, their needs, and how the company's services met those needs through surveys and interviews.• Worked with customers in developing case studies, references, and testimonials.• Created a competitive comparison guide for use in positioning against similar offerings from other organizations.• Built and maintained internal and external web properties such as product pages to ensure content resonates with key audiences and uncovered opportunities to improve conversion.• Built and maintained SEO, PPC and Outbound campaigns and overall strategy on several different channels, including Google Ads, Social Media and Telemarketing.• Established and tracked metrics to effectively measure business impact and then identify and implement best practices, such as ROI, ROAS and CAC.• Established pricing strategy, and interacted with agencies to coordinate the development of marketing collateral.

• Coordinated monthly segmented B2C campaigns grids, liaising with key product departments to reach outcomes aligned with company goals and objectives.• Validated reports of impacts of every campaign and provided insights for the following grid, considering results, tendencies and marketing strategies.• Coordinated a multi-million dollar project to develop a one-of-a-kind CRM software to improve communication with customers.• Consistent good performance led to promotions from Marketing Assistant to Marketing Analyst in less than 5 years.