Management and Marketing Strategy, Consulting, and Public Relations for artists, influencers, and brands from Latin America.@Thaeme @Thaqueta@Curitiba Cult@RBD - SoyRebeldeTour (2022-2023)

(1) Marketing strategies, public relations, and communication activities for the RBD's Soy Rebelde Tour, which achieved a revenue of over $200 million, in collaboration with Live Nation (USA, Brazil, and Ocesa Mexico and Colombia).(2) Planning and management of events and activations in the USA, Brazil, Mexico, and Colombia, encompassing communication planning, creation of artwork and concepts, space negotiation, and development of public experiences.(3) Management of media plans, social media strategies, and public relations with influencers and press/media outlets.(4) Support for tour operations in logistics - scouting, accommodations, travel information, security activities, and well-being for artists and staff.

(1) Relationship management with sponsors and partners, from strategic meetings and contract negotiations to hosting directors and executives of companies interested in investing in the club.(2) Restructuring of the company's commercial department.(3) Budget planning and management and departmental goals.(4) Negotiation and analysis of contracts.(5) Communication and event planning, focusing on communication strategy, venues and rooms negotiations, scheduling, logistics, catering and F&B services procurement, managing photo and video services, guidance to third parties, among other activities.

Special Projects and Business Development Management, focused on strategic partnerships for brand activation and company growth in the Brazilian territory. Responsibilities include:(1) Development of retail campaigns, such as Black Friday and 11.11, in collaboration with advertising and public relations agencies.(2) Daily interaction with multidisciplinary teams in Brazil, the USA, and China.(3) Commercial partnerships with brands and companies like Xiaomi and Nubank.(4) Coordination of special activities for sponsorships, including AliExpress's presence on 'Big Brother Brazil', 'A Fazenda,' 'The Masked Singer,' and other TV and internet insertions.

(1) Marketing Consultant for the company's international clients, including Spotify, Shopee, SHEIN, AliExpress, and Amazon. Focus on brand communication localization and regionalization, along with implementing user experience (UX) improvements for the Latin American market.(2) Organization and support for corporate/B2B events for international executives, collaborating with internal teams and agencies on related activities such as creative concept, content, speaker suggestions, digital marketing strategy, experiences, and conducting activities during and after events.(3) Management of Special Projects and innovation, such as the physical AliExpress store in 2019 and the alternative payment campaign for Tinder in Latin America.(4) Management of retail campaigns for clients, including Black Friday, 11.11, Cyber Monday, and others.(5) Direct involvement with commercial department and account management teams to identify opportunities and improvements through marketing strategies.(6) Data analysis and report generation using tools like Tableau and Analytics for monitoring KPIs.

(1) Responsible for managing accounts for aftersale force incentives programs, digital, internal marketing, and institutional communication projects for clients of the agency, interfacing with various teams.(2) Organizing activations for award events and recognition for sales teams(3) Content and advertising campaign management for digital campaigns.Clients: Volvo Group, Algar Telecom, and Banco RCI (financial services for Renault and Nissan).

(1) Assisting in event, promotion, and advertising projects for agency clients, involved in briefing development, quality control, production, delivery of demands, and reporting.Clients: Alltech Crop Science, Ferrero, Itaipu, State of Paraná, Condor, Volvo Trucks, PUC-PR, Mundo Livre FM, and E Positivo Educacional.

Responsible for the editorial agenda of incentive projects for the sales force of Grupo Boticário, as well as assisting account executives with complex demands involving designers, producers, and suppliers.