The one-man handling of 300 journalists and 80 radio and TV teams for the FDFA (now Presence Switzerland) in cooperation with Swissair, Swiss embassies and SRI (in 9 languages) on the occasion of the 700th anniversary was a world-opening, fascinating and invaluable experience for me. As were the direct marketing campaigns (ST London) combined with an in-service diploma, which I was probably the first Swiss to complete in London. Simply unbelievable what data the UK Census put into the hands of direct marketers (in the age before opt in-opt out!).Interdisciplinary thinking & cooperation, across sectors and borders, continued to shape my path, which led almost inevitably to self-employment after being a Senior PR Consultant at the second largest Swiss PR agency at the time. Our company started with giving cycling and hiking tourism a new face: Bike&Hike, cooperations with SAC, SAW, Helsana, Coop, McDonald's, Mountain Guide Association, Intercycle, Intersport. At the same time, we were pioneers in the field of family tourism and founded the Family Resorts Switzerland. As early as 1998, we organised "seminars" for (500!) children with Lakota Cherokee Natives from California, where the topic was "sustainability", i.e. our relationship to resources and nature. The children laughed and cried - and still asked us for a repeat 3 years later. But 1000 volunteer hours are not something you just put away every year...Via Partner Hotels Europe (today gaph.online), GastroSuisse and projects on Water&Relax, we returned to sustainability in 2009 with Cleen-and-Green and Green Mobility. But the German automotive industry was still sceptical and rather resistant to the future. With the consequences we know today. Elon Musk and his first Tesla drivers in Europe, whom we interviewed, was still a small SME entrepreneur at the time, easily ridiculed.From 2014 onwards, we started thinking intensively about snow dream worlds, we wanted to capture the magic of winter and not be a copy of the many ski magazines. This is how SNOW, the AlpineMag, and finally ART OF SNOW came about, followed by the summer version ART OF SUMMER in 2017. Ultimately, the content, which not only captured travel and lifestyle, but increasingly also architecture, design, art itself in all its facets, sport, adventure, craftsmanship and culinary arts, led to today's ART OF MAGAZINE. And SUSTAINABILITY came back with a vengeance! Which brings us full circle.