Daniel Chiang Email & Phone Number

Are you an entrepreneur based in China or Taiwan, looking to expand your business into the US? Or perhaps an American firm wanting access to the dynamic Chinese and Asian markets? Or are you looking for a financial breakthrough or business turnaround in your market? OSOM Consulting can help you make your business both profitable and truly international.

In the Chinese auto after-sales market, New Focus is the largest player and the only one-stop chain store covering multiple provinces and cities NFA brings together experienced professionals and advanced technologies to solve automobile after-sales service by providing fast repair and maintenance, car beauty and automobile merchandise. Taking the market leadership to roll out nationwide in China & Taiwan. We are aggressively rolling out in key cities and acquiring and working in tandem with many regional leading Automobile Services Chain. Our partnership include our collaboration with Hypermarket chain – RT Mart and Auto wholesalers.

- Value proposition determine- Feasibility study - fact-base - Strategic planning - Financial forecast assumptions - five years planning cycle- Cash flow/budget planning- Invest & return- Execution planning and timetable- Business proposal

DaChan Foods is one of the largest chicken-meat products and feeds suppliers in China. DaChan is the primary supplier of chicken to international food chains McDonald and Kentucky Fried Chicken.The objective of the project (marketing plan) was to rediscover and redefine the brand position verses primary competitors in key market places. Based on the analysis of both the internal and external fact-base, I determined new marketing and strategic direction in targeted market segments. • Increased annual sales to budget by 3% and reduced food service items from the original 180 to 65 to ensure production efficiency and cost reduction. • Instrumental in development of a “new brand” with 7 popular flavors at the retail level to the younger audiences as targeted. • Reformed organizational and quantitative measurement system to ensure quality implementation.

Brighton, Ma, Us

New Balance is one of the largest US athletic footwear and apparel companies based in Boston MA.Designed and implemented marketing initiatives to established company as a strong national competitor. Increased New Balance market share by maintaining sales momentum for brand during period where sales eroded for competitors. • Selected 50 well known runners and completely outfitted them with company products to serve as highly visible product users at major marathons and engaged many for in store promotions all with great results.• Led team of 10 with a $6.5M budget in all marketing and sales function• Created brand and built brand equity for this $65M athletic footwear and apparel manufacturer.

The MiTAC-SYNNEX Group's core companies include MiTAC International Corp. (MIC), SYNNEX Technology International Corp base in San Francisco Bay area and Taiwan, UPC Technology Corp., BOLCH, Lienhwa Corp etc. Implemented all marketing and sales strategies resulting in sales increases detailed below. Redesigned sales organization and planned food product line-up. Reviewed current products and positioning to move into highest niche markets. Identified new underserved niches and worked with R&D to extend product line to capitalize on opportunities. Established new avenue to profitably using production waste products. • Achieved 112% of sales goal for the period 2002-2004 with limited marketing spending including mass Medias and Prints. • Profit increase of 12% and market share increase of 50% by reengineering and repositioning product line.

Brighton, Ma, Us

New Balance is one of the largest US athletic footwear and apparel companies based in Boston MA.Developed and implemented the sales plan, channel strategy and trade promotion program. Initiated competitive analysis to determine company’s channel strategies.• New Balance improved ranking to third position behind only Nike and Adidas during my tenure.• Initiated and developed sales relationships with wholesalers, key accounts and special accounts through effective trade promotion program.• New Balance reached 65% market penetration.

Sinar Mas Group is one of the largest conglomerates in Indonesia. It was formed in 1962. It has many subsidiaries including APP. Its main businesses are: Pulp and Paper, Agribusiness, Property and Financial Services.Company was experiencing declining sales and escalating costs of operations. Promoted to Marketing Director with responsibility for both revenue and profit. Created and implemented innovative program called ‘Skill requirement and action (SDA)’. • Sales increased 30% to $31,600,000. Cut operation costs 15%• Developed SDA teams in each functional area with mission to discover factors negatively affecting sales and profit growth. • Developed and implemented remediation strategies. Integrated teams’ efforts to grow sales and cut costs.• Program manager of vision team, worked closely with Mckinsey for process mapping, developing SDA teams for problem shooting etc.

Boston, Ma, Us

Reebok (NYSE:RBK), also known as Reebok International Limited, is a global manufacturer of athletic shoes, apparel, and accessories. • Selected to launch new product where traditional positioning used in other markets would not work. Developed and implemented a strategy that uniquely positioned product line in a highly memorable and impactful way. Communicated message of comfort and wear ability. Successfully differentiated product line from competitors.• Successfully launched a new Reebok – Rockport product into a highly competitive commodity market creating brand recognition and sales increases in the category.