Games and Esports PR and Marketing, Strategy, Events, Broadcast. ANZ pioneering esports pro player and organiser. Connecting brands authentically with gaming audiences

Founding Member. Member of the BoardThe Esports Games Association Australia (EGAA) is composed of highly experienced and engaged members of the esports industry in ANZ, whose backgrounds and skillsets represent the varied roles and pathways in the space. A deep knowledge and passion for esports is matched by a shared vision to support opportunities and growth through this inclusive organisation.

CouchWarriors is a not for profit events organization serving primarily the fighting game community. Served as a committee member, tournament organizer and conducted all PR and Marketing for group and events. Extended services to Sydney based Ozhadou Nationals 2012 and 2013.Served as committee President 2013-2015. Brand and strategy direction leading to exponential growth of event attendances and inclusion on global esports circuits Capcom Pro Tour, Tekken World Tour, Dragon Ball FighterZ World Tour.• Arranged sponsorship, media coverage for major events Battle Arena Melbourne and Ozhadou Nationals. Attendance 250-300 players, up to 30,000 stream views. • Created content with written news and features, press releases, blog, social media. Post event reporting to partners and sponsors, user survey and analyses.• Chair of committee, producing small monthly up to large scale major events. • Coordinated and delivered event services to other events such as PAX Australia, OzcomicCon and Melbourne Symphony Orchestra’s Video Games Unplugged.President 2013, 2014, 2015.

Various Freelance WriterContributed features, news and other content to:ABC – Good Game (Ongoing Esports news reporter)The Age (Print and Digital), Kotaku, GamespotHyper Magazine - Fighting game esports feature Q1 2017 issue

Developing opportunities in the ANZ region and over time building a content team. Supporting the growth of esports and gaming in Australia, providing content and event solutions. Connecting brands to gaming communities.

Senior Account Manager at OPR For Xbox Australia, Microsoft Store and Surface Devices.

Account Manager across a range of clients including ASUS, Bizzard, Epic (Fortnite), HyperX and previously Hi-Rez Studios (SMITE, Paladins) and Plantronics. Event PR for IEM Sydney 2017, Madman Anime Festival 2016, Event management and media management at various events for clients at PAX, BlizzCon, etc. - Local Community Management- Driving Marketing Initiatives in ANZ- Press Releases- Social Media- Esports Tournament Season Organiser- LAN and Esports Team Liaison- Events Management

• Marketing and promoting AIE and its courses to prospective students• Events management (School visits, Pop culture and gaming events)• Public speaking and presentations, Client and stakeholder management• Content planning, copywriting, photography and editing, video editing• Social media, community management, lead tracking • Familiarised with all course information, participated in Certificate course in Creative industries. Utilised Google Docs, Photoshop, Maya, Final Cut Pro, Sugar, Formstack, Facebook, Twitter. • Provided AIE content plan for Twitch.TV, Plan for Student project database• Sales Administration and Student Recruitment

Product/Brand Manager across multiple roles:Comanaged Anime label (40% of company output), solely managed:Manga and Graphic NovelsAdult Swim and Retro/Cult Animation• Managed multiple labels and products and key licensor relationships. Key clients: Studio Ghibli, Funimation, VIZ Media, Gestalt Publishing, Milk Shadow Books.• Acquisition and licensing of new product, formulate product format, oversee production and coordinate project management to release, marketing, post analysis and reporting• Strong creative content and marketing focus; represented the brand through creative briefs, copywriting, content production (written, video, audio), strategy and campaigns.• Managed logistics, stock ordering, team leading and onsite sales for regular interstate convention events, while representing brand at public panels and presentations.• Created numerous policy and campaign initiatives. Produced a high standard of product, sourcing unique content, artwork and designs.• Managed overall product schedule, sales and marketing direction of labels. • Integrated Brand, PR and marketing promotions with coop partners, along with Community, Social media and events management.2005-2007Web Sales and Marketing Manager - Community Management (forums, social media and blogs, local fan clubs) - Customer service: email, phone, plus policy setting and FAQ writing - Sales Campaigns and Promotions: Formulated on themes in consultation with brand team and sales. - Web team: Liaised with Web team to develop and implement technological and policy changes - Communications and Marketing - Content Creation and creative briefs - Expanded sales of Madman website by over 200% yoy, each year.2007-10Assistant Brand/Product ManagerInvolved in acquisition, planning, creative, production, marketing, sales, sub-licensing and business opportunities. A strong emphasis in the role is on grass roots marketing, copy writing, product knowledge and research.

• Organised and hosted “Fighters Arena”, coordinating series of qualifier events in 3 states leading to finals at EB Expo. • Sourced and coordinated equipment to deliver infrastructure for event. Ran showcase matches, stage finals and presentations, coordinated players.

Member of Australia’s first national professional esports team, Sydney Underground, part of the CGS league and TV programme, aired DirectTV (US), plus Europe and Asia.• Won national World Cyber Games Championship title 2007 in game Dead or Alive 4• Qualified for CGS team, contributed to Australia 2nd place Pan Asia finals in 2007 in Singapore, and Australia 1st Place Pan Asia 2008. World Finalist 2007 and 2008.• Content: Authored blog and newspaper articles. Hosted Esports panels at EGames Expo 08, 09, organizer, player, host and commentator for various events and broadcasts.• Interviewed by local, national, international media.

Provided support and training, awarded role as quality monitor in Retentions team quality checking calls and provided direct coaching and assistance to representatives. Provided ongoing Quality Monitoring across whole business in broader QM team.

Provided expert customer service at Foxtel call centre. Experienced across multiple departments, seconded to Collections, Sales and Technical Support.