- Manage all marketing & communication activities for Samsung France’s brand and product launch campaigns (Mobile, Visual Display, A/V, Home Appliance, Printer) - Established new business direction and vision for Cheil Agency branding and local business development including PR plan- Started to develop non-Samsung client such as Hankook Tire France, Binck.fr, UCPA etc.- Managed local start-up investment and established new company, Herezie

- Initiated global flagship product campaign for Samsung Digital Media business (Visual Display, A/V, Home Appliance, Printer) and establishes FPTV global positioning strategy & communication guideline- Won Hankook Tire Global advertising business - initiated global brand & flagship product campaign for Samsung global /regional mobile phone business and establish mobile global positioning strategy / support regional communication strategy for India & China mass market expansion- Overseas the global agency management and evaluation- Handles Samsung Electronics’ corporate PR campaign in pan-regional media - Manage Samsung group reputation index survey and set up the communication strategy to increase the corporate reputation.- Managed Samsung Electronics’ 2nd phase global brand strategy stewardship and execute the global/regional brand campaign- Coordinated co-working process with agency’s global partner such as Leo Burnett, Mindshare and interactive agency, Digitas- Overseas Mobile business marketing & advertising - Successfully executed global / regional strategic product campaigns for Samsung wireless GBM and rolled out the integrated marketing communication initiatives (dual screen color phone, camera phone, Matrix holistic campaign and etc.)

- Oversaw sports marketing business for Samsung Electronics, specializing in 2002 Salt Lake Olympic Winter Games and Busan Asian Games.- Negotiated TOP V IOC/ USOC/ SLOC/ ATHOC Sponsorship Agreement. (Salt Lake Olympic, Athenes Olympic)

- Dispatched to Singapore and established Cheil representative office in Singapore - Managed regional brand campaign for Samsung Asia with Saatchi&Saatchi (‘95-’96)- Developed local advertising and marketing business for Samsung Electronics’ subsidiaries in Singapore, Malaysia, Philippines, Thailand, Vietnam, Indonesia, India and Australia- Successfully acquired new local client, “Furniture Mall” in Singapore (’98)- Managed and implemented local advertising & promotional campaign for ’98 Bangkok Asian Games and ‘2000 Sydney Olympic Games- Coordinated local advertising campaigns in Vietnam and India for Dong Yang Confectionery “Choco Pie” with Cheil HQ (‘98-’99)