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A resourceful team player with good experience in FMCG and retail buying; meticulous and analytical mind when analyzing sales performance and market trends; self-motivated with strong communication and interpersonal skills for interacting with people at all levels; well organized with good sales planning and time management skills.
Fairprice Group
View- Website:
- fairpricegroup.com.sg
- Employees:
- 3558
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Group Category Manager (Fresh)Fairprice GroupSingapore -
Group Category Manager (Convenience Store)Ntuc Fairprice Apr 2024 - Present -
Deputy Group Category Manager (Convenience Store)Ntuc Fairprice Apr 2023 - Mar 2024- Developing a strategies and tactics to achieve all the financial targets set for the convenience businesses. - Working closely with the operations team and provide the necessary procurement supports.- Leading a team of category managers to manage all the categories listed and acting as the main contact person between category managers and organisation senior management. - Supporting and work closely with all stake holders in all aspects of the business pertaining to procurement strategies to maximize sales, profit and market share. -
Category Manager (Convenience Store)Ntuc Fairprice Nov 2022 - Apr 2023- Driving financial results for the convenience store categories. - Sourcing, buying, merchandising and attainment of sales, profit budget, market share. - Liaising with suppliers on the negotiation of prices, products and promotions. - Working with business units on operational matters. - Working with Fresh Food Distribution Centre/Purchasing Inventory Team to monitor stock movement ensuring sustainability of supplies and business continuity. -
Category Manager (Fresh)Ntuc Fairprice Nov 2020 - Oct 2022- Managing Beef and Delicatessen category including sourcing, buying and merchandising to grow sales, profit and market share. - Working with overseas partners on import of meat products including negotiation of cost and ensuring product meets specification. - Liaising with suppliers, negotiation of prices and planning promotions. - Working with Fresh Food Distribution Centre/Purchasing Inventory Team to ensure sustainability of supplies/monitor stock movement and business continuity.- Managing concessionaire and consignment counters including sourcing of suitable vendors, negotiation of trading terms to maximise space profitability. - Working with various business unit on operational matters. -
Category Manager (Grocery)Ntuc Fairprice Apr 2019 - Nov 2020- Managing Snacks and Confectionary category including sourcing and buying activities to grow sales, profits and market share.- Developing merchandising plans for stores and reviewed existing items to ensure products remain competitive. - Analysing sales performance and market trends to keep up with customer demand when making purchasing decisions.- Organising and executing effective promotional programs by working closely with internal and external parties.- Negotiating terms and conditions with suppliers for best possible value. - Managing demand forecasts and monitored inventory to ensure sufficient stock supply in stores. -
Senior Category Executive (Grocery)Ntuc Fairprice Apr 2016 - Mar 2019 -
Category Executive (Grocery)Ntuc Fairprice Co-Operative Ltd Feb 2014 - Mar 2016- Planning and selecting a range of products to sell in retail outlets by considering factors such as customer demand and market trends when making purchasing decision- Sourcing new merchandise and review existing items to ensure products remain competitive - Maximising profits and provide a commercially viable range of merchandise at competitive prices through understanding customer needs- Keeping up to date with market trends and reacting to changes in market demand -
Marketing ExecutiveUnicorn International Pte Ltd Jan 2013 - Dec 2013- Representing foreign defence industries to promote and sell their products to local military entities- Managing internal and external customers and coordinating technical and commercial workflow between multiple parties- Identifying and engaging foreign companies for potential collaboration to provide solutions to national security purposes- Managing key overseas accounts and providing local support in project management
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Sales & Marketing ExecutiveInfohost Pte Ltd Dec 2011 - Dec 2012- Understanding customers’ businesses and requirements to identify and recommend solutions to facilitate research capabilities- Negotiating variations in price, terms of an agreement and concluding mutually beneficial sales- Participating in local/overseas trade exhibitions and conferences on latest industry developments and technologies- Advising on forthcoming product developments and discussing special promotions- Gathering market and customer information through various promotional methods- Managing key customer accounts from different markets
Daniel Choo Skills
Daniel Choo Education Details
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Pass With Distinction
Frequently Asked Questions about Daniel Choo
What company does Daniel Choo work for?
Daniel Choo works for Fairprice Group
What is Daniel Choo's role at the current company?
Daniel Choo's current role is Group Category Manager (Fresh).
What is Daniel Choo's email address?
Daniel Choo's email address is da****@****ail.com
What schools did Daniel Choo attend?
Daniel Choo attended Rmit University.
What skills is Daniel Choo known for?
Daniel Choo has skills like Negotiation, Fast Moving Consumer Goods, Marketing, Sales, Fmcg, Marketing Strategy, Product Development, Business Strategy, Strategic Planning.
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Daniel Choo
Singapore -
Daniel Choo
Singapore -
Daniel Choo
Singapore -
Daniel Choo
Vp, Corporate Bank - New Economy, Fintech & Platform Coverage For Asean At Deutsche Bank.Singapore
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