Daniel Chow Email & Phone Number

Petaling Jaya, My

Federal Territory Of Kuala Lumpur, Malaysia

Reporting to Category Manager & FMCG director. My experience as stated below: • Managed a portfolio of 40 key accounts, consistently exceeding managed sellers’ annual revenue targets by an average of 115%.• Cultivated strong and lasting relationships with key account partners, resulting in 100% partner retention rate.• Developed and implemented strategic account plans, resulting in a 20% increase in sales & 30% increase in orders (2023 vs 2022).• Conducted regular data analysis… Show more Reporting to Category Manager & FMCG director. My experience as stated below: • Managed a portfolio of 40 key accounts, consistently exceeding managed sellers’ annual revenue targets by an average of 115%.• Cultivated strong and lasting relationships with key account partners, resulting in 100% partner retention rate.• Developed and implemented strategic account plans, resulting in a 20% increase in sales & 30% increase in orders (2023 vs 2022).• Conducted regular data analysis to identify trends, opportunities, and potential issues, leading to improvement in product assortment and pricing strategies.• Collaborated with internal teams, including marketing, operations, and logistics, to ensure seamless execution of key account strategies.• Successfully negotiated contracts, pricing agreements, and terms, resulting in improved profitability and long-term partnerships.• Monitored industry trends, competitor activities, and customer preferences, providing valuable market insights to key accounts. Accomplishments: • Recognised as the "Top Key Account Manager" in year 2023 for consistently achieving and exceeding sales targets & help problem solved the most difficult sellers.• Monitored industry trends, competitor activities, and customer preferences, providing valuable market insights to key accounts.• Led a cross-functional team in launching a new product category, resulting in 2x increase in brand whitelisted + launched & 3x total member in membership program.• Led Health & Beauty team during 11.11 (Beauty over achieved GMV vs target = 129%). • Led Beauty team during 12.12 & 327 (Lazada’s B’day) campaign which resulted an over achieved GMV vs target = 110% during 327 and 100% during 12.12)• Led LazBeauty & resulting new member growth + sub-category growth, especially P-Care & Skin Care.• Received an average of 20 customer commendations for outstanding service and problem resolution. Show less

Goals: Sales Revenue & Order growth (Managed accounts) + (Beauty Marketplace) + (Overall beauty category):Managed Top 40 Beauty key accounts.Key takeaways & action:- Assortment strategy- Account portfolio management- Leverage application platform (Digital marketing strategy)- Program adoptionSide project on LazMall MY - Store Membership (Apr 2022 - Sept 2022):Goal: To improve 2x Brand Whitelisted, 2x Brand Launched, 3x Total Member in… Show more Goals: Sales Revenue & Order growth (Managed accounts) + (Beauty Marketplace) + (Overall beauty category):Managed Top 40 Beauty key accounts.Key takeaways & action:- Assortment strategy- Account portfolio management- Leverage application platform (Digital marketing strategy)- Program adoptionSide project on LazMall MY - Store Membership (Apr 2022 - Sept 2022):Goal: To improve 2x Brand Whitelisted, 2x Brand Launched, 3x Total Member in membership programMonthly mechanics planning for all campaigns & Membership Day (Every 14th of the month)Improve participation brand member AOV, ARPU and purchase frequencyMeasurement: 1) Improved 2x Brand Whitelisted, 2x Brand Launched, 3x Total Member in membership program. (MY has the highest launched rate among all the ventures on Aug)Whitelisted BrandApr 23- 128Sep- 265Launched BrandApr- 92Sep- 191Total MemberApr- 107,452Sep- 360,3172) Min 2 USP for all the campaigns & Membership Day3) 75% of brands activated at least 2 benefits for their membership program, while their member AOV, ARPU and purchase frequency uplifted 1.5x.4) Monthly exposure for Store membership program (HP banner, Ride on banner in LazMall channel, LazBeauty channel and Beauty category campaign). Show less

- To Empower & transform SMEs & MNCs towards success, by leveraging Digital Marketing. - Identify client's pain points & objectives > Strategize (Sales Funnel) > Marketing channels > Results- I guide clients on step by step towards which marketing channel to start off with, in order to achieve their end goal objective.a) Cold calling b) Contact inbound leads c) Building my sales pipeline d) Closing deals as per KPI given e) To manage… Show more - To Empower & transform SMEs & MNCs towards success, by leveraging Digital Marketing. - Identify client's pain points & objectives > Strategize (Sales Funnel) > Marketing channels > Results- I guide clients on step by step towards which marketing channel to start off with, in order to achieve their end goal objective.a) Cold calling b) Contact inbound leads c) Building my sales pipeline d) Closing deals as per KPI given e) To manage and build customer networkAccomplishments:a) Secured 3 major deals including with a European MNC. b) Breakthrough on selling a new product for Shock Media c) Developed a pipeline of more than 1000 opportunities. Show less

Used Facebook Ads Manager to generate and source out leads to my team. To guide and lead new joiners as well.

Used basic and advanced Facebook Ads Manager and applied it to generate my own lead source. Guided new joiners as well.

Malaysia

- To organize, strategize, communicate and execute clients’ requirements. Worked with big brands such as MAHB, Toyota, Maxis, WIPRO, Massimo & Abbott.- Help clients to strategise their product branding and positioning using various digital marketing tools and various campaign initiatives.

Damansara Perdana, Petaling Jaya.

- To analyse and collect data of several different markets, such as Massimo, Subway and Vitagen. - Provide and articulate campaign ideas for clients.

Bachelor'S Degree In Mass Communication, Public Relations / Marketing

Activities and Societies: Dodgeball

Foundation Degree, Natural & Built Environment