Daniel Climans Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Ca

Brought on board to turn around SEO performance and optimize channel/campaign/journey mix to achieve company targets for over 20 categories in highly competitive eCommerce product segments, including custom stickers, labels, and decals.➠Eclipsed expectations, doubling organic search income in 18 months with a revenue-to-spend ratio of 12.71x through keyword research, target consumer and competitor analysis, and impactful content/link-building initiatives. ➠Masterminded strategy and led team to deliver record-breaking 54%+ of site traffic, improving the ranking of over 50,000 keywords and reaching the 1st position on Google for “custom stickers” in 6 months.➠Resolved technical SEO issues by optimizing copy, analyzing competitor’s SEO strategies, staying abreast of latest Google algorithm changes, semantic HTML, as well as on-page, and off-page ranking factors.➠Instrumental in the creation of integrated market efforts that drove new customer acquisition, collaborating with UX, Creative, Product, and Development teams on sitewide improvements, and full-funnel targeted campaigns.After reversing negative SEO trends, I was selected by the CEO to take ownership of SEM (SEO & PPC) for the eCommerce business. Challenged to develop and optimize paid search campaigns on a limited budget that increase visibility, generate demand, drive targeted traffic, and fuel revenue growth while maintaining uptick in SEO. ➠Generated ~15% YoY growth in SEM revenue and a 9.34% increase in ROAS through improved analytics, new Google Ad strategy, and launch of ~50 campaigns spanning Search, Display, YouTube, Bing, Shopping, and Performance Max.➠Partnered across the organization to shatter new product goals (531% of target) by shaping go-to-market (GTM) strategy across multiple B2C/B2B categories, including the brand’s innovative Image Transfer Stickers.

Shawnee, Ks, Us

Recruited to grow revenue through new customer acquisition campaigns leveraging paid, owned, and earned media for cloud-based digital signage solution that currently serves over 3,000 K-12 schools. Accountable for partnering with Creative, Product, Development, Support, Customer Success teams on demand generation to expand subscriber base.➠Propelled annual MRR by unleashing tailored email marketing, paid, organic, and social media campaigns, maximizing customer acquisition, retention, and engagement.➠Fueled the sales funnel, creating an engine for growth by introducing email automation and data-driven content strategy that increased MQLs ~46% YoY.➠Challenging the status quo, applied passion for understanding customer needs and pain points to champion data-driven content creation which improved brand visibility and customer engagement➠Advanced marketing capabilities by conducting in-depth ROI analysis to track multiple campaigns, analyzing results, and recommending/executing changes for continual improvement, maximizing $400K budget.➠Built consensus for tapping into the full power of Hubspot for inbound marketing, leading to record-setting 103% vs plan for top-of-funnel conversion (lead to MQL).

北京市, 北京市, Cn

Hired to build strong connections and create influencers/champions for this pioneer of online teaching cloud platforms. Demonstrated versatility by excelling in multiple roles, from marketing leadership to recruitment and mentorship.➠Promoted twice in less than 2 years for playing a pivotal role in establishing the company as a leader in the online teaching space, applying a creative customer-centric approach, creating engaging videos, and attracting top talent.

Applied entrepreneurial mindset to build organization from ground zero to a well-respected Esports brand. Managed a team of 70 with 8 direct reports. Oversaw a $13M annual budget for events, social media, paid advertising, salaries and equipment.➠Catapulted brand awareness and captured share of a lucrative market by connecting with influencers on social media platforms (YouTube, Facebook, Twitter, LinkedIn, Twitch.tv), driving brand recognition.➠Enhanced player and staff engagement, leading to a 90% retention rate by implementing regular feedback sessions, team-building activities, and clear communication channels.➠Amplified fan engagement by 50% through interactive social media campaigns, live streaming events, and community-driven content, resulting in a 40% increase in merchandise sales in 12 months.➠Created a game-winning formula, enabling the company to raise $12.5M from investors to bid on purchasing franchise rights for expansion through Riot Games (developer and publisher of League of Legends esports) league.

Bachelor Of Commerce (B.Com.), Marketing

Tesol, Teaching English As A Second Or Foreign Language/Esl Language Instructor