Daniel Colavito Email & Phone Number

Philadelphia, PA, US

New York, New York, United States

• Led digital media strategies and execution in partnership with internal cross-functional team and media agency partners across the BMS Hematology Niche brands of Inrebic, Idhifa and Onureg
• Implemented the NPP portion of the Niche portfolio-wide AI-driven touchpoint optimization using analytics-based learning to deliver messages to targets. Included development and maintenance of message arcs to ensure.
• Developed and implemented first-in-Hematology Portfolio plan for Inrebic utilizing dynamic content and analytics insights to target segments, ensuring deep and quality customer engagements through proper message.
• Reached brand sales goals via a robust analytics-driven nonpersonal promotion plan despite all personal promotion being cancelled. Plan consisted of a strategic balance of SEM, programmatic and key third-party.
• Championed all digital assets (emails, banners, videos, third-party promotions, etc.) through kickoff, MLR approval process and deployment, ensuring swift and accurate delivery to market
• Dedicated digital engagement lead for digital agency partners and cross-functional matrix teams to provide seamless execution of business strategy and lead execution of digital campaigns and tactics

Philadelphia, PA

• Oversight and coordination of all portfolio activities on high-profile brand teams. Includes proper resource appointment and staffing allocations, yearly planning, scoping and roadmaps, project timing, and estimations.
• Ownership of all brand financials. Includes financial monitoring of all projects rolling up into the overall portfolio of each brand, responsibility for monthly reconciliations and balancing of all profits and losses.
• Work closely with internal committees to create new or updated SOPs to boost productivity, efficiency, and accuracy throughout the organization
• Lead internal team process refinement exercises to bring clarity to team members and craft leads while gaining simplicity through revised ways of working and pathways. Assessments are based on individual team needs to.
• Ensure appropriate workload balance for team members. This includes weekly assessment of active project assignments, as well as projects in the pipeline, to properly staff and plan for future workloads accordingly
• Work closely with internal strategic partners and client service teams to be sure projects are not only delivered on time and on budget, but aligned with brand needs and client goals

Greater Philadelphia Area

• Client management of top pharmaceutical oncology brand. Includes management of creation and development of digital Value Prop materials.
• Oversee associate members of the project management team. Responsibilities include daily touch bases, workload balance and being as escalation point, as well as establishing short- and long-term career goals
• Managed launch of new brand in 2017 from inception through FDA approval and launch. Responsible for scope creation, ongoing financial reconciliation, internal cross-team resource management and projections. Tactics.
• Monitor and oversee brand budgets and timelines to ensure projects are being performed optimally, within scope, and within budget for projects to be successful

• Oversee all activity of new and ongoing projects for multiple pharmaceutical brands with a book of business worth 6M annually
• Launch 3 new brands in 2016 calendar year. Includes planning all pre-approval activities, schedules, post-launch internal work strategies, project roadmaps and staffing needs
• Oversee two associate members of the project management team. Responsibilities include daily standup and resourcing meetings to balance workload, as well as establishing short- and long-term career goals

• Oversee all activity of new and ongoing projects with a top-tier health and wellness brand with a book of business worth +1.5M annually
• Think creatively to determine efficiencies to optimize timing and budget while adhering to scope
• Create estimates and scopes of work for new projects and engagements
• Monitor daily finances, run individual or portfolio-wide burn reports at regular intervals, and determine monthly and yearly financial phasing and forecasts
• Monitor and oversee project budgets and timelines to ensure projects are being performed optimally, within scope, and within budget for projects to be successful
• Work with various print and digital vendors to provide transitions. Includes creation and logistics of print specifications, digital asset specifications, and file handoff.

Greater Philadelphia Area

• Establish scope, create project plans, and manage timelines to ensure team milestones are met and project delivery meets established deadlines
• Create scopes of work (SOWs) for new projects, forecasting necessary resources for projects, and determining costs and budgets, all while maintaining designated margins.
• Work with resource management to ensure proper staffing, either internal or third-party partner, for ever-changing project needs
• Monitor daily finances, run individual or portfolio-wide burn reports at regular intervals, and determine monthly and yearly financial phasing and forecasts
• Provide solutions and options to resolve scheduling conflicts, budgetary restrictions, third-party logistics, and resource assignments
• Primary point of contact for creative and development resources, third-party agencies, and brand teams, acting as a central hub for all project team members

Philadelphia, PA

• Enhance product promotion by proactively orchestrating the design, development, implementation, and management of over 60 domestic and global Web sites
• Self-managed support for brand team and marketing initiatives for GSK’s top 20 brands
• Increase product exposure by implementing internal standards for search engine optimization (SEO) across all marketing Web sites
• Manage project workflows, from design to implementation of product and product-related Web sites
• Establish scope, create project plans, and manage timelines to ensure team milestones are met and project delivery meets established deadlines
• Create and monitor schedules, deliverables, and internal and agency / vendor resources. Deliverables often include IA documents, PSD layouts, Flash files, design style guides, and content docs

Parsippany, NJ

• Imaging Specialist
• Creation of campaign-wide finalized artwork. Artwork consisted of, but not limited to, composing various elements from a wide range of sources (photographs, illustrations, etc), ensuring consistent lighting and color.
• Retouching/enhancing all artwork and photographs. Examples range from optimizing skin and tones, sharpening, spot removal, and overall style and feel of photographs
• Create FPO imagery from various sources for concept and placement purposes
• Photographing various subjects in a studio setting for a wide range of uses. Often included product shots, promotional materials, and corporate portraits
• Simple illustrations and information design using Adobe Illustrator

Florham Park, NJ

• Design and updating of company web sites
• Design layouts for Photo Insider magazine. Included conception of color palettes, artwork, both FPO and high-resolution, and overall look and feel of layouts
• Conception and design of postcard mailings using 2 and 4 color specifications, spot colors and various varnish techniques
• Custom package design
• Creation of product catalogs. Responsibilities included setup of style sheets for overall look, ease of use, and readability for customers