Daniel Conroy Email & Phone Number

New York, Ny, Us

Greater New York City Area

Create and implement lead strategies for various business within Citi, including Strategic Markets, Distributed Retail and Direct to Consumer Sales. Created and launched an automated email strategy focusing on customer to loan officer relationship building. Investigated and added query strings to website URLs, gaining insight into the customer’s journey. Researched mortgage database resulting in identifying approx. 10K additional customers for marketing efforts. Work closely with Salesforce.com, Campaign Management, Centralized and Distributed Retail Sales and Communications teams on initiatives around lead strategy.

Long Island City

Responsible for booth design, logistics and sales materials for trade shows. Designed and updated sales collateral and newspaper/magazine ads. Lead training sessions for new loan officers.

New York, Ny

Co-authored key security related global policies/procedures on access control for new, existing and exiting employees. Worked with Compliance on the required SEC identification process to the Financial Industry Regulatory Authority (FINRA). Provided reports and documentation for office and data center Security Risk Assessments.

Ridgefield Park, Nj

Achieved new branded distribution in Wal*Mart, Walgreens, Target, Invacare and Amazon.com. Partnered with Regulatory to ensure product and packaging complied with FDA standards. Coordinated production and development of product with overseas manufacturers. Provided direction for packaging development, sales collateral and promotional material with internal and external vendors. Responsible for booth design, logistics and sales materials for trade shows and sales conferences.

Waltham, Ma

Developed and executed marketing plans for private label accounts (CVS, Walgreens, Target, etc.). Worked on initiatives for premium (Clearblue Easy) and value (Fact Plus, Accu-Clear) brands. Forecasted market sales and product growth on a monthly basis. Assisted in research and development of product launches, national advertising and public relations campaigns. Worked with sales managers and brokers on promotions, pricing, account maintenance and new distribution.