I design Insight Journeys to help teams across the globe to discover new market opportunities. Through Qualitative Research I sharpen product design and benefit articulation; bring sharpness to product range architectures. The Human Perspective is the epicentre of everything I do.Specialised in (product) design research, including guiding design teams in prototyping. Successful research delivered across fmcg, foods, foodservice, digital experience (streaming, home delivery), circular economy ambitions, consumer health, etc.Both on- and offline methodologies, workshop creation with in-house and external participants, (online) ethnography.Always anchored in psychology understanding, phenomenological framing, and theory buidling. Actionable in the short term to understand and execute design. For the long term to feed strategy and product architecture

Design and execution of qualitative research projects and insight development journeys in multiple markets. Development of product architectures and claim strategies across the Unilever Foodsolutions portfolio. Design and execution of claim substantiation assessments – technical, sensory, and market research. Helping R&D and Marketing teams in designing relevant and impactful innovations

Certified Project Manager IPMA C. Leading global projects on product innovation. Experience in leading global teams, from Latin America, over Europe, to China. Leading teams teams through organisational changes. Developing market new market proposition. Developing winning product mixes

Discovery and development of now biotechnology ingredients for consumer goods

PhD work in protein chemistry