Daniel Cooper Email & Phone Number

Fort Lauderdale

Melbourne & Fort Lauderdale Florida

Managed all aspects for the marketing department and communication function’s for all client groups. Create and produce brochures, newspaper advertisements, logo creations, outdoor signage and continued creative services. Design marketing strategies for all new product launches, public & media relations include writing press releases, trade show exhibitions, package design, multiple corporate web site designs, and intuitive electronic marketing strategies. In control of all corporate communications including; magazine, radio, direct mail inserts and local marketing campaigns for the CODO Group. Report directly to the CODO Group President.

Fort Lauderdale

Responsible for all Marketing and Advertising support for over 41 wholesale aluminum and building product selling locations ensuring that all Marketing and Advertising Communication efforts, in the market, remain consistent with the overall company direction and brand positioning established. Accountable for scheduling and budgeting all creative design for print advertising; target mailings; negotiating media contracts; managing outside vendor relationships; TCI Loyalty Rewards Program and yearly co-op management. Produced, wrote and designed all sales collateral including product sheets, direct mail/marketing, designed trade show exhibitions, multiple corporate web site designs, and marketing strategies. • Designed and implemented a new corporate identity package including marketing and advertising plans for the Town & Country, T&C Metals and Eyewall Armor brand, which resulted in an increase in new customer sales, as well as an increased existing account retention rate.• Designed and implemented exterior signage for over 41 selling locations as well as a complete fleet graphic package for over 100 trailers, trucks and cabs. Designed new MarCom collateral materials including two product websites and product catalogs that effectively communicate Town & Country’s positioning in the market. Also utilizing the new corporate ID package design assisted the entire sales force with a new selling solution arsenal.• Collaborated with key members of management including the information technology department to develop and implement a new sales tracking tool for all leads from various collection vehicles.• Strong negotiation and purchasing skills for all print, co-op, corporate apparel, specialty adverting items, and advertising media, saving Town & Country over $500,000 dollars to date. Active Management Team Member responsible for production reports and budget reviews. Reported directly to the TCI Managing Director.

Fairfax Va

Planned, created, and implemented all aspects for domestic/global Marketing and Advertising. Publicly traded company specializing in research, development and commercialization of computer technology, hardware and related software for wearable computers. Designed marketing strategies for product launches, national advertising print, controlled media relations including writing press releases, and trade show exhibitions. • Designed and managed national and international campaigns, including:- NASA Space Center - Lockheed Martin, Missile Group- Ingalls Shipbuilding - Delta Airlines- Florida Power & Light - Disney - AirTRAN Airways - CSX Railroad - Keesler Air Force Base - Boeing Rocketdyne, Space Shuttle Main Engines (SSME) • Built a series of breakthrough concepts in wearable and mobile computing from collateral sales materials to case studies and training video. Set-up international “best-of-breed” companies to help create peripheral products that fit with existing and future product lines.• Worked closely with customers around the globe to achieve long-term success ensuring implementation and full support for technology in achieving measurable results. Worked Fortune 500/1000 accounts to determine positive vertical markets for wearable computer applications.• Active Management Team Member responsible for weekly reports, monthly budget reviews, investor relations, and quarterly Board of Directors reports and presentations. Reported directly to the President & CEO.

Bakersfield/Santa Monica, California Area

Developed and implemented operational plans to meet short and long-term company strategies & objectives for the publicly traded eService software developer, providing Customer Relationship Management (eCRM) e-mail management solutions for companies utilizing a Application Service Provider (ASP) platform. Managed all aspects for the marketing department and corporate communications function for all product groups. Designed marketing strategies for new product launches, national advertising print, radio, direct mail/marketing, public/media relations including writing press releases, trade show exhibitions, package design, multiple corporate web site designs, and intuitive electronic and guerilla marketing strategies.• Maintained all advertising and marketing budget plans. Established research methodology and examined statistical data to forecast trends designed to meet present and future customer needs. Project strategy to reflect changes in all areas of the eCRM marketplace.• Provided full marketing support to all distributors, dealers, resellers and national retail chains. Worked closely with the VP of Sales in ongoing collaborative programs that assisted sales in assuring all MarCom efforts were directed at the most effective market targets/segments. Evaluated revenue results pertinent to specific campaigns/procedures.• Completed re-work/design for all corporate identity packaging of Mustang brand and products. Designed, produced and placed all national advertising campaigns in trade and electronic related publications. Produced national press kits for editors and press agents, national and worldwide sales collateral materials. • Active Management Team Member responsible for weekly updates, monthly budget reviews, investor relations, and quarterly Board of Directors report. Reported directly to the President & CEO