Daniel Ricardo Correa Mejía Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

Paris, Île-De-France, France

Audience Strategy: Demographics and Psychographic Identification and Segmentation per Social Media ChannelsCollaborated with a transversal team to successfully launch 13 Facebook pages in just 5 months, achieving remarkable results such as a 4-figure percentage increase in watch time and a 5-figure percentage surge in engagement. Additionally, contributed to the successful launch of partnerships with MrBeast, Forbes' 2022 #1 influencer, and various niche influencers.Performed daily data analysis to assess content performance, providing valuable insights for content optimization.Worked closely with a diverse cross-functional team, including Community Managers, Copywriters, and seasoned Video Editors, to continually enhance content quality and effectiveness.

París Y Alrededores, Francia

• Consolidated and analyzed the performance of the Armani Code franchise on International Markets. (ROI launches, competitive intelligence, monthly sell in and sell out)• Implemented the development of new products, profoundly rooted in the DNA of the brand and innovation, throughout the multiple stages of the workflow (Concept, Prototypes, 360° strategy, ROI of the launch, among others). • Created a proposal of Advertising Campaign for 2021, calculating the entry of Centennials to the target market. • Increased the efficiency of the team by 8% in the development of monthly reports by designing an Excel that improved the extraction of key figures from market data.• Briefed different countries in the adoption of new products by articulating both technical information and PR ingredients by coordinating and follow-ups with external and internal parties, such as product development engineers, olfactory departments, designers, digital marketing teams, amongst others.

Bogotá D.C., Colombia

Led the implementation of a new georeferenced information software for conflict management in Colombia (SIGETH). •Rose awareness with relevant institutions by 12% per month •Digital activation to improve the presence of the Colombian Government in areas of difficult access and energy production. •Improved the daily data collection of information by 63% in 1 year. • Acted as liaison between Government Agencies, communities, private sector, and IT teams to continuously refine the software and incorporate features based on practical needs.

Bogotá D.C., Colombia

Intrapreneurship and Product Owner:• Acted as liaison between Government Agencies and IT teams to refine the product and incorporate features based on practical needs.• Created and maintained the solution vision, roadmap, and backlog of work through the project's life cycle.• Partnered with IT to drive and manage the solution development process and ensure the product team understands the direction and vision.• Translated features into user stories within the team's backlog while managing, ranking, and prioritizing this backlog to reflect stakeholders' requirements.Led and worked with a team with which we collected, managed, and implemented the information of two programs ("Avanza" and "Convive") by the Ministry of Interior in a new georeferenced information system for conflict management in Colombia, as well as development and management of the solution vision, roadmap, and backlog of work through the project's life cycle. The objective of the software is to improve the presence of the Government in the whole territory and to solve its needs in a more efficient way. The program responds to an inter-institutional effort with the collaboration of entities such as UNDP, Ministry of Mines and Energy and ANH.

Colombia

Co-management of content production for TV and Social Media:• Thorough Analysis of our clients' brands' DNA, their products and services, their target audience, the cultural momentum, and Larefe's nuanced yet irreverent tone to stand out with creative and assertive content that responded to our client's communication objectives. Market Research and Business Development: • The research/analysis of potential clients resulted in rapid growth (<1 year). Client portfolio: Adidas, Publicis, Fox international channels, Porsche, among others.

Bogotá

Since we founded the company, the main objective has always been to communicate ideas with creativity and assertiveness. This has been our navigation guide to help our customers to differentiate efficiently in saturated markets and communication channels. As director of the audio department my goal was to bring excellence, creativity and assertiveness to our products.

Bogotá, Colombia

BogotaTeatro is a Colombian startup that aims to raise awareness of Bogota's theater offer and improve the customer experience through complimentary services. With a team of 4 people, we created and developed the brand identity of the project.• Worked cross-functionally with creative partners to develop the brand ID and the branding guideline toolkit (Including UI Layout proposals).• Conducted and Analyzed the market to find service holes, and messaging strategies.

Master Of Science - Ms, Marketing Management

Bachelor'S Degree, Management

Bachelor'S Degree, Music With An Emphasis On Audio Production