Daniel Correa Email & Phone Number

Colombia

Colombia

=> Achieved a 30% boost in lesson completion rates by implementing architectural, platform, and pedagogical design updates.=> Drove a 50% increase in student engagement by spearheading the development and launch of a student project publishing feature.=> Uncovered the top three User Stories for retention growth and crafted strategic roadmap to address key needs.=> Built an analytics dashboard from scratch, empowering cross-functional teams with actionable insights to drive data-informed product decisions.

Remote

=> Championed the communication strategy across marketing, sales, and support channels, ensuring consistent messaging and improved alignment with business goals.=> Designed and executed acquisition experiments, leading to a 20% reduction in customer acquisition cost (CAC).=> Spearheaded Design Thinking initiatives in Ai features (ML classifier for personalised recommendations, teacher's classroom, and Ai speaking assistant), boosting WAU by 30%.=> Established learning metrics and built analytics dashboards for investors, business stakeholders, and Ops teams. => Optimized backlog tools and grooming processes to align team efforts with core business objectives.=> Reduced support costs by 50% by implementing chatbots and automated workflows.

Moscow, Russia

=> Led the product roadmap and prioritized OKRs, achieving a 25% reduction in lead generation costs through data-driven decisions and strategic experiments.=> Spearheaded the global expansion strategy, recruiting local talent and launching localized marketing campaigns that drove acquisition and retention.=> Established and managed a 24/7 support team, enhancing user satisfaction and operational efficiency.=> Validated product-market fit via traffic tests and user interviews, accelerating the go-to-market timeline.=> Collaborated with C-level executives to align weekly goals with long-term objectives, ensuring cohesive progress across teams.=> Delivered a comprehensive localization strategy for marketing and communication, directly boosting engagement in new markets.=> Revamped the communication strategy in partnership with design and marketing, descreasing user acquisition (CAC) by 30%.

Moscow, Russian Federation

=> Created CEFR-aligned English language learning materials (A2-B2), supporting students in mastering lexical, grammatical, and communicative skills.=> Edited and mentored junior writers to uphold content quality and consistency.=> Collaborated with project managers to streamline content production using lean methodologies.=> Conducted usability tests and student interviews to uncover optimization opportunities and inform feature development.=> Prototyped and refined new exercise formats for lexical and grammar training, driving student engagement.=> Designed and implemented experiments to evaluate and improve methodological approaches.=> Led the creation of the product's self-study trainer feature in partnership with methodologists, increasing WAU and NPS.=> Conducted market research in Latin America, validating product-client fit for international expansion.=> Designed and tested monetization strategies, improving customer retention and revenue.

- Designed a comprehensive curriculum for a video-based General English course, aligning content with market needs and student learning objectives.- Created engaging lesson scripts and supplementary materials for instructors, ensuring high-quality, learner-focused delivery.- Conducted market tests and student interviews to validate value propositions and refine product-market fit.- Collaborated with the marketing manager to optimize ad spend, craft compelling marketing materials, and improve the sales funnel.- Recruited, onboarded, and trained teachers, customer support specialists, content writers, and instructors to support scalable growth.- Developed and analyzed the Unit of Economy, implementing experiments to test and refine monetization models.- Led overall strategy, including strategic pivots, to maintain competitiveness in the rapidly evolving edtech market.

St Petersburg City, Russia

Responsibilities- Liaison with publishers to test new learning materials.- Interview, hire, onboard, and train new teachers from various countries.- Collaborate with senior teachers to prepare workshops for our teaching staff.- Carry out open sessions to introduce our school's methodology to new potential students.- Perform placement tests and grade final assessments for our General English courses.- Design and update course plans to adapt to our student's latest needs and wants.

St Petersburg, St Petersburg City, Russia

Responsibilities- Teach English as a foreign language to adult learners from A2 to C1 levels.- Lead speaking clubs for adult learners to improve their fluency and pronunciation.- Teacher Young learners general english courses based on the communicative method.- Participate in language training camps to teach English to young learners through an immersive language approach.- Help less seasoned teachers prepare effective lesson plans.

- Managed a team of 15 analysts supporting finance operations in 10 countries, ensuring timely execution of month-end processes and operational excellence.- Partnered with Risk & Control to strengthen the control environment, minimize process issues, and enhance compliance with corporate governance.- Implemented standardized processes and tools to optimize cost, controls, and capital management.

Master Of Tesol, Education, Merit

Bachelor Of Business Administration (B.B.A), Finance & International Commerce