Daniel (Dan) Trott Email & Phone Number

Directly reporting into the Owner/Founder of this 11-year old DTC Meal Subscription business, I was asked to assess and improve the Supply Chain for the company and to provide counsel to the owner on growth paths available to him. The company is one of the leading 100% direct-to-consumer frozen meal subscription companies in this space. Key accomplishments.

Kansas City, Missouri, US

Experienced Beverage & Food Executive serving in the Leadership role for a Middle Market Specialty Coffee platform company that competes within the $45 billion Specialty Coffee Category. FairWave Holdings, LLC is a Specialty Coffee Collective made up of Market leading Local Coffee Brands who operate together to drive world-class coffee, bakery, and.

Rockwall, Texas, US

Leadership role for a Middle Market Frozen Food Manufacturing platform company that competes within the $22 billion Frozen Food Category. Responsible for driving accelerated growth via both organic expansion and acquisition activity that will create shareholder value and provide great products for the ultimate consumer!

Working with Private Equity firms and Entrepreneurs to evaluate businesses and improvement opportunities for firms in transition.

Leadership role for a Middle Market Pet Treat Company that competes within $6.2B Pet Treat Category. Responsible for accelerating growth via both organic expansion and acquisition activity. Reports to the Board of Directors with the majority stake controlled by Wafra Partners, NY-based Private Equity firm. Primary areas of focus include rapid top-line.

Kansas City, Missouri, US

 Recruited by the CEO to evaluate company strengths/weaknesses, identify issues, define strategy and execute plan to improve cash flow and strengthen operating performance for RSC, the 3rd largest chocolate company in North America. Created strategic roadmap to increase revenue, decrease costs and strengthen performance; implementation led to 50% revenue.

Omaha, Nebraska, US

• Recruited to lead sales, marketing, and strategic planning for $400 million company, the largest pasta enterprise in North America and 2nd-largest in the world. Charged with creating long-term brand strategy for AIPC.
• Defined and executed innovative pricing strategy and divested lowest-margin business which filled underutilized capacity in the industry and enabled a $13 million (7%) pricing increase and drove a 6-fold earnings.
• Increased EBIT margins from 7.9% to 10% over 12 months.

Purchase, New York, US

• Directed business strategy and oversaw operations for the Sales and Marketing integration of all of Pepsi’s Non-Carbonated products, which represented 15% of Pepsi’s total volume, 20% of sales and 70% of volume and.
• Instrumental role in the integration of Gatorade into the non-carbonated product portfolio following Pepsi’s acquisition of Quaker Oats, leveraging Gatorade’s $3.1 billion annual sales and 74% supermarket share.
• As VP of Sales & Strategy, drove business to $1.4 billion, nearly 20% increase in volume.

Purchase, New York, US

• Selected by CEO to lead all facets of joint venture between Pepsi and Unilever to market ready-to-drink tea in the US, Canada and Mexico; directed sales, marketing, operations, finance and R&D. Grew business from $160.
• Created and launched Lipton Lemonade, a key extension of the brand which continues to flourish today.
• Worked with Unilever leadership in Europe to expand the JV globally, paving the way for what is now a $1.0 billion business.
• Propelled profit from $17 million to $64 million with top-line sales of 13% CAGR; increased market share 3 points to 42% and launched innovations that represented 40% of JV growth.

Purchase, New York, US

• Key member of strategy team charged with defining and addressing major strategy issues facing Pepsi-Cola North America.
• Achieved targeted $100 million margin improvement annually on $7 billion sales through effective business and pricing strategies.
• Led extensive consumer research to determine price gap between national brand and private label products in the soft drink category, laying critical foundation for pricing strategy in the industry, minimizing private.
• Delivered 8% growth in margin contribution across Pepsi North America and reshaped the ‘single-serve’ business with innovative change in packaging that positively impacted consumer perception of value and led to.

Purchase, New York, US

• Selected to lead the 2nd-largest Pepsi market in the US with $160 million in sales; delivered the highest market share swing versus Coke in the country by identifying the need to centralize and modernize production.
• Built $35 million manufacturing facility with state-of-the-art, high-speed packaging equipment, which positioned the business unit to be the 1st market in the country to launch innovative new packaging and drove 30%.
• Delivered 15% bottom-line improvement by implementing new warehouse support system which automated/streamlined operations, reduced labor requirements, increased customer satisfaction, and enhanced employee satisfaction.

Purchase, New York, US

• Directed financial operations/control and business planning for $160 million operation. Led 50-member team.
• Led acquisition of several Pepsi operations; prepared the business plan for $35 million new facility investment.
• Grew market share 7 points, influenced by development/delivery of effective annual finance plan.

St. Louis, MO, US

• Recruited as one of a handful of candidates from a field of 200+ to the Leadership Development Program; completed management rotations through multiple functional areas including Marketing, Sales, Operations.
• As Director of Export Operations for the Metal Container Division, managed key agreements and relationships with Pepsi bottlers and can/lid sales worldwide, with emphasis in the Pacific Rim.
• Early roles: Financial/Systems / Logistics Analyst - Anheuser-Busch Inc. & Anheuser-Busch International (1983-1987)

Mba, Finance, Economics, International Business

B.S. Business Administration, Quantitative Management, Marketing, Computer Science