Daniel Darling Email & Phone Number

Los Angeles, CA, US

El Segundo, California, US

El Segundo, California, US

ProgrammAddict is a programmatic media agency providing the service layer that powers our client’s marketing stacks. We challenge the way media has traditionally been purchased by placing targeted media through self-serve programmatic media buying platforms. Our fully transparent business model and category exclusive relationships allows us to put our.

Los Angeles, US

• Digital media planning and buying freelancer.Clients included: OMD, RPA, Mindshare, Universal McCann, Initiative, Carat, Deutsch, Zenith Media, Horizon Media, Palisades Media, Round 2 Communications, Lunarpages.
• Mentored a large, but relatively junior team, through upfront planning across in-market, programmatic and online video campaigns for Nissan/Infiniti
• Led an eleven person team at UM on the Sony Pictures Home Entertainment and Sony Television accounts while the full time director was on maternity leave
• Led upfront digital planning for WellPoint Blue Cross Blue Shield across 14 markets in both 2010 and 2011
• Managed planning and negotiations for General Mills' first online video upfront across 14 brands
• Served as account director across paid and natural search marketing for Kia Motors at Reprise Media

New York, NY, US

• Manage internal online media team and outside SEM agency in support of all digital media campaigns for Subaru including branding, in-market, and SEM
• Drove significant year-over-year improvements across all major metrics for Subaru’s in-market campaigns during one of the worst automotive markets ever resulting in significant incremental sales directly attributable.
• Designed media analytics dashboards that were so well received by the agency that the analytics department used them in pitches to promote their departments capabilities
• Contribute to strategy and brainstorming sessions where a media POV was required for non-media agency clients, including: Barnes & Noble, HBO, Nike, Nokia, and SC Johnson
• Left agency due to loss of Subaru, which represented 90% of department billings

London, England, GB

• Managed day-to-day relationships and team focused on the Kia Motors client
• Led two person internal SEM team and two person Banner team
• Negotiated and implemented FY 2007 upfront while optimizing 2006 upfronts
• Executed digital media launch for Kia Rondo, negotiated digital portion of Kids Choice Awards sponsorship with Nickelodeon
• Short tenure at agency was due to agency-wide review/loss of Kia and Hyundai accounts

London, GB

• First digital media planner at OMD assigned to the Apple account. Hired to help manage and grow digital media business in LA office with initial focus on Apple
• Contributed to successful digital media pitches for Apple, Hilton, and Harman Kardon
• Planned and launched Apple’s first major online product launches that included use of digital media for the original iPod Nano and Video iPod launches
• Developed the initial digital media strategies and media buys for the “Get a Mac” campaign (i.e. “Mac vs. PC” campaign)
• Negotiated Nissan & NBC Heroes “Digital 360 Integration” and Nissan’s first Full Episode Player video commitments
• Executed launch campaigns for the Nissan Versa, Sentra, and Maxima

London, Greater London, GB

• Planned and executed digital media campaigns across multiple divisions of Toyota
• Managed Toyota's Search Engine Marketing campaigns for new and certified used cars. Developed initial SEM strategies for Toyota.
• Developed Toyota’s first in-game advertising campaigns
• Negotiated and implemented cross platform partnerships that included online video and mobile media tactics with ESPN, MTV, and Discovery
• Managed Toyota’s early Certified Pre Owned online advertising programs