ProgrammAddict is a programmatic media agency providing the service layer that powers our client’s marketing stacks. We challenge the way media has traditionally been purchased by placing targeted media through self-serve programmatic media buying platforms. Our fully transparent business model and category exclusive relationships allows us to put our client’s needs first.As experts in evaluating and utilizing technology based marketing platforms we are able to guide our clients through the programmatic media landscape. We deliver customized programmatic solutions for each client and operate across all digital media channels including display, video, mobile, social and connected TV.Our self-service focus and open book business model gives the control, efficiency and margins back to our clients while driving increased ROI for their brands.

Digital media planning and buying freelancer.Clients included: OMD, RPA, Mindshare, Universal McCann, Initiative, Carat, Deutsch, Zenith Media, Horizon Media, Palisades Media, Round 2 Communications, Lunarpages, ContactAtOnce and othersExample projects:• Mentored a large, but relatively junior team, through upfront planning across in-market, programmatic and online video campaigns for Nissan/Infiniti• Led an eleven person team at UM on the Sony Pictures Home Entertainment and Sony Television accounts while the full time director was on maternity leave• Led upfront digital planning for WellPoint Blue Cross Blue Shield across 14 markets in both 2010 and 2011• Managed planning and negotiations for General Mills' first online video upfront across 14 brands• Served as account director across paid and natural search marketing for Kia Motors at Reprise Media

• Manage internal online media team and outside SEM agency in support of all digital media campaigns for Subaru including branding, in-market, and SEM• Drove significant year-over-year improvements across all major metrics for Subaru’s in-market campaigns during one of the worst automotive markets ever resulting in significant incremental sales directly attributable to my teams efforts• Designed media analytics dashboards that were so well received by the agency that the analytics department used them in pitches to promote their departments capabilities• Contribute to strategy and brainstorming sessions where a media POV was required for non-media agency clients, including: Barnes & Noble, HBO, Nike, Nokia, and SC Johnson• Left agency due to loss of Subaru, which represented 90% of department billings

• Managed day-to-day relationships and team focused on the Kia Motors client• Led two person internal SEM team and two person Banner team• Negotiated and implemented FY 2007 upfront while optimizing 2006 upfronts• Executed digital media launch for Kia Rondo, negotiated digital portion of Kids Choice Awards sponsorship with Nickelodeon• Short tenure at agency was due to agency-wide review/loss of Kia and Hyundai accounts

• First digital media planner at OMD assigned to the Apple account. Hired to help manage and grow digital media business in LA office with initial focus on Apple• Contributed to successful digital media pitches for Apple, Hilton, and Harman Kardon• Planned and launched Apple’s first major online product launches that included use of digital media for the original iPod Nano and Video iPod launches• Developed the initial digital media strategies and media buys for the “Get a Mac” campaign (i.e. “Mac vs. PC” campaign)• Negotiated Nissan & NBC Heroes “Digital 360 Integration” and Nissan’s first Full Episode Player video commitments • Executed launch campaigns for the Nissan Versa, Sentra, and Maxima

• Planned and executed digital media campaigns across multiple divisions of Toyota• Managed Toyota's Search Engine Marketing campaigns for new and certified used cars. Developed initial SEM strategies for Toyota.• Developed Toyota’s first in-game advertising campaigns• Negotiated and implemented cross platform partnerships that included online video and mobile media tactics with ESPN, MTV, and Discovery• Managed Toyota’s early Certified Pre Owned online advertising programs