Over two decades of being curious, growing in an industry that thrives on the values of being strategy-focused, insight-inspired and creative-driven.An obstinate learner and observer with a seemingly compulsive leaning towards prying into people-behaviour. An ardent follower of trolleys. A touch in the point. A point in the purchase. So on. So forth. An advertising, branding and communications professional: Brand storytelling I Strategic, insight-driven communication I Channel-agnostic outlook I Integrated communicationCareer Abstract:I Demonstrated experience in advertising, branding and communications, having learnt and executed successful campaigns across channels/ Media: Print, Television, OOH, Digital and SocialI Over 14 years in advertising, having partnered with some of the leading brands in India: Zee, Brooke Bond, Yahoo, Hindustan Times, Kotak, HDFC, Rustomjee, JM Financials, Alchemy and more.I Since 2011, focused on health and wellness, key areas being brand development and insight-driven communication, across OTC, OTX, DTC, Medical & Diagnostic Devices, Hospitals & Healthcare Centres