Daniel Dayot Email & Phone Number

Thoiry, Fr

Paris

Main missions as an SEA Consultant: - Consulting in digital marketing strategy - Audit of accounts if pre-existing (Google Ads / Facebook Ads / Linkedin Ads...) - Creation and management of paid campaigns (Google Ads / Facebook Ads / Linkedin Ads...) - Training if needed- Monthly reporting and data analysis References as a freelancer: Typology (FR & US), Virtuo (FR, UK, ES), Orange Travel (World), The Fork Manager (EMEA), Booksy, Kiute, Revolys, Modern Métier, Repetita, Saline Royale Academy, Sogedex, Iguane Solutions, Domissori, Norbert Health, Inkubox, SQORUS, Goldwin Société d'Avocats, Eloi, A.M.I Gestion.Contact: dayot.daniel1@gmail.com

Thoiry

Manager of the hotel Woods Geneva-Thoiry & the restaurant Seazen Buffet Thoiry.Website: - Restaurant: https://seazenbuffet.com/- Hotel: https://www.woods-hotels.com/en/Facebook: https://www.facebook.com/Seazenthoiry

London, Royaume-Uni

Daily monitoring of SEM performance for France (+500K€ budget/month), Belgium and Spain (+50K€ budget/month): Search + Shopping + Display.-Restructuring of Search campaigns for sustainable growth and adapting to the development of automation, for both prospecting and remarketing.-Improvement of Shopping campaigns in the feed management to get a more granular segmentation and acquire more qualified traffic to increase the sales and ROAS.-Monitoring of KPIs to achieve the spend, sales and ROAS targets of each country.-Coordination between the different interlocutors: Internal Country Managers, Google, Microsoft, SA360 with DQ&A.In-depth analysis of the different product categories, locations, audiences, devices to adapt the SA360 strategy to the objectives and to improve profitability through the different acquisition channels.-Implementation of a strategy including synergies across the different acquisition levers (Social, Affiliation, Emailing...) with a better understanding of the attribution between channels.Platforms used: Google Ads, Search Ads 360, Microsoft Ads, Google Analytics 360, Google Data Studio, Google Merchant Center, Squared, Productsup, Ometria, Adalysis.

Paris Area, France

In charge of Paid Search Strategy for B2B and B2C accounts : (Customer portfolio: around 10 partners from 3K to 20K of spend per month)- Client Management: Daily contact with the clients, monthly meetings.- SEA Management: Google Ads, Bing Ads, Facebook Ads, Linkedin Ads, Pinterest Ads, Search Ads 360, Amazon Seller Central.- Reporting: Provide report, create & implement a bespoke strategy according to the client KPIs.Used platforms: Google Ads, Google Analytics, Bing Ads, Search Ads 360, Facebook Business Manager, Pinterest Ads, Amazon Seller Central, Google Data Studio, Report Garden, Salesforce, SEMrush, Supermetrics, Google Tag Manager, Apple Search Ads.

Région De Paris, France

• Monitoring SEA Performance for Germany, Spain, Denmark, Switzerland FR & DE (more than 100K€ of spend per month) :- Management and optimization of Search (Google Ads + Bing Ads) and Shopping campaigns in 4 different countries for Sarenza (Spain, Switzerland, Germany, Denmark).- Supervising KPIs to achieve each country's weekly and monthly objectives- Coordination between the different interlocutors: SEA Agency (for France), internal Country Managers, Google, Bing and Search Ads 360 partner agents.- Daily analysis of SEA Campaigns (Brandname, Generic, DSA and Shopping campaigns) on every concerned country.- Propose and implement action plans to improve campaign performance.Platforms used: Eulerian, Python, Google Ads, DoubleClick Search, Bing Ads, Google Analytics.

Région De Paris, France

- Benchmarks and market research - SEO Optimisation - Creation and optimisation of new SEA campaigns - Sponsored Ads on Facebook Ads - Weekly and monthly KPI reporting - Creation and follow-up of emailing campaigns - Acquisition as "Sales Development Representative": lead generation to support the sales teamSolicited platforms: Facebook Business Manager, Google Ads, Sellsy, Magento, Mailchimp, Wordpress.

Levallois-Perret, Île De France

- Implementation of direct marketing operations- Setting up Marketing briefs- Creation and management of emailing campaigns- Creation and updating of weekly and monthly reports- Search and negotiation of partnerships

Master En Management - Bordeaux, Marketing/Marketing Management, General

Activities and Societies: 2014 - 2015 Student Office: Head of the canvassing division. 2015 : Head of the partnership division of the new.

Master'S Degree, Marketing/Marketing Management, General

University exchange at Kasetsart University (Bangkok) as part of the Master 2 year at Kedge Business School between August 2017.

Classes Préparatoires

Preparatory Class for Top French Business School

Baccalauréat, Économie, Mention Bien

Activities and Societies: Association sportive de footballMathematics Specialisation