Daniel De La Cruz

Daniel De La Cruz Email and Phone Number

Innovation & Marketing Strategy Leader @ Self Employed
satellite beach, florida, united states
Daniel De La Cruz's Location
Northbrook, Illinois, United States, United States
Daniel De La Cruz's Contact Details

Daniel De La Cruz work email

Daniel De La Cruz personal email

n/a
About Daniel De La Cruz

Strategic marketing professional and consultant with extensive innovation and brand marketing expertise, coupled with B2C and B2B experience across diverse industries from food, health & beauty, durables and specialty chemicals. Has an entrepreneurial spirit with an ability to quickly deliver results on time and on budget.

Daniel De La Cruz's Current Company Details
Self Employed

Self Employed

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Innovation & Marketing Strategy Leader
satellite beach, florida, united states
Employees:
209837
Daniel De La Cruz Work Experience Details
  • Self Employed
    Marketing Consultant
    Self Employed Nov 2016 - Present
    Strategic marketing consultant with projects ranging from corporate & marketing support/content development for B2B to leading innovation projects, managing direct reports/cross-functional teams and developing business case strategies within CPG.
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  • Elevance Renewable Sciences, Inc.
    Brand & Marketing Excellence
    Elevance Renewable Sciences, Inc. Apr 2014 - Jun 2016
    Global marketing and communications lead for an innovative B2B specialty chemical company. Successfully launched multiple integrated marketing campaigns to support new, commercialized products while supporting all facets of corporate branding and public relations activities.
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  • World Kitchen, Llc
    Sr. Manager, New Product Development
    World Kitchen, Llc Dec 2012 - Jan 2014
    Rosemont
    Led new product development, including market research and concept development across cutlery and bakeware categories. Identified three new cutlery product lines designed to address the needs of Millennial consumers.
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  • Conagra Foods
    Sr. Manager, Marketing Innovation
    Conagra Foods Oct 2006 - Nov 2011
    Marketing lead for “big bet” innovation exploration for the entire Grocery platform (shelf stable and refrigerated) -- from identifying white space opportunities, understanding and delivering against consumer insights and concept validation, leading product development and managing Associate Brand Managers, cross functional teams and external agency partners. Developed and launched Healthy Choice Fresh Mixers - a line of shelf stable, freshly prepared meals.
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  • Merisant
    Director, New Product Development And Innovation
    Merisant Oct 2005 - Aug 2006
    Developed and launched The Whole Earth Sweetener Company, a wholly owned subsidiary of Merisant focused on all-natural, low-calorie products, and Sweet Simplicity, an all-natural, zero-calorie sweetener in the U.S.
  • Gillette
    Product Manager
    Gillette Oct 2004 - Oct 2005
    Led U.S. marketing of Gillette Disposables’ Blades & Razor business, including development of consumer promotions, pricing strategies and strategic development of overall Disposable portfolio.
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  • Kellogg Company
    Brand Manager, Innovation
    Kellogg Company Aug 2002 - Aug 2004
    Developed DSD Channel Cracker Innovation in the areas of hand-to-mouth snacking, everyday/accompaniment and kid engagement and led all aspects of new product ideations and concept development, including validation and forecasting.
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  • Kellogg Company
    Associate Brand Manager, Cheez-It
    Kellogg Company Jul 2001 - Aug 2002
    Managed Cheez-It brand marketing support, forecasting, corporate communications, development of selling materials/ sales samples and execution of quarterly promotional programs.
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Daniel De La Cruz Skills

Consumer Products Customer Insight Brand Management Shopper Marketing Product Innovation Forecasting Retail Pricing Strategy Management Competitive Analysis Marketing Strategy Marketing Product Development Business Strategy Trade Marketing Market Planning Cross Functional Team Leadership Pricing Strategy Sales Marketing Management Fmcg Brand Equity Grocery Brand Development Positioning Direct Marketing Food Consumer Marketing Nielsen P&l Management Segmentation Packaging Iri Brand Architecture Consumer Insight Account Management Marketing Communications Strategic Thinking Competitive Intelligence Advertising Cpg Industry Fast Moving Consumer Goods

Daniel De La Cruz Education Details

Frequently Asked Questions about Daniel De La Cruz

What company does Daniel De La Cruz work for?

Daniel De La Cruz works for Self Employed

What is Daniel De La Cruz's role at the current company?

Daniel De La Cruz's current role is Innovation & Marketing Strategy Leader.

What is Daniel De La Cruz's email address?

Daniel De La Cruz's email address is da****@****ast.net

What schools did Daniel De La Cruz attend?

Daniel De La Cruz attended Depaul University, Michigan State University.

What skills is Daniel De La Cruz known for?

Daniel De La Cruz has skills like Consumer Products, Customer Insight, Brand Management, Shopper Marketing, Product Innovation, Forecasting, Retail, Pricing, Strategy, Management, Competitive Analysis, Marketing Strategy.

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