Responsibility includes recruiting new distributors and surgeons in the sale of Stabilink*!

ISTO Technologies is a venture backed medical device, biotech and regenerative medicine/biologics company with innovative cartilage replacement technologies in the Orthopaedic and spine markets for the relief of back and knee pain. 

Managing the Northeast, Mid-Atlantic Regions. Recruit and train distributors in the sale of regenerative biologics along with future/innovative cartilage replacement technologies in the orthopedic and spine markets. Sell InQu* Bio-Synthetic Bone Substitute product line and the complementary products including delivery devices, CellPoint* (BMA concentrate, Stem Cells) and InFlux* (Allograft) product lines. Currently working with: HSS, NY Presbyterian Weill Cornell, VAMC-Bronx, Capital Health, Upper Chesapeake, Baltimore Washington Med. Ctr., Walter Reed, Bryn Mawr, East Cooper Med. Ctr. SC, St. Mary’s, Kennedy Health System, VAMC-Philadelphia, and Thomas Jefferson, in efforts to increase the healthcare of patient population.‬

Strategic Sales Planning – Relationship Management – Market new products for start-up. Sell Ortho-Neuro Surgeons, Cervical Plates, Pedicle Screw System, MISS, and PEEK Spacers. Work close with Spine Surgeons to provide conduit for several companies we represent to encourage design improvement of instruments and implants. Work with 2 brand new hospitals in the Princeton Area with affiliations to Jefferson, Philadelphia and Hospital for Special Surgery, NYC. Plus, continue relationship with Spine and Trauma Surgeons in the Southeast region.

Recruit new distributors, train sales team and provide in-service training to OR Staff and Surgeon for start-up, Lanx. Managed 10 Distributor Principles and their reps. Work in field/surgery with representatives to present Spine products. Host cadaver Labs with great success. Attend and cover surgical cases with new distributors to make sure a smooth transition using Lanx Spine products. Promoted three Ortho’s/Neuro surgeons for the Lanx, Medical Advisory Board

Transferred to Dallas, TX for start-up Spine Company. Territory included: TX, OK MS, AR, and LA. Duties included promoting new pedicle screw system, cervical spine product and Osteobiologics (osteo-sponge). Recruit Neuro/Ortho Surgeons, new distributors, train distributor sales rep and provide in-service training to OR Staff and Surgeon. Managed 7 Distributor Principles and their reps. Attend and cover surgical cases with new distributors to make sure of a smooth transition using Vertebron Spine products. Started a bio-skills lab at LSU Medical Center in Shreveport.

Recruited based on previous sales success with Johnson & Johnson to manage 53 sales representatives, 5 Distributor Principles and one Osteobiologics Specialist. Developed Business Plan for Region and cultivated relationships with prominent Neuro and Orthopedic Surgeons. Launched new products: Monarch Lumbar and Slim Loc, Cervical and Osteobiologics.

Developed Sales Training program and sales promotion to launch new Intra-Medullary Nail, TriGen for Long bone Fracture Management. Coordinated sales activities in the field with 18 regional Managers and 300 sales reps

US Distributor of Swiss based AO/ASIF orthopedic trauma implants devices. Managed 24, trained AO/ASIF Trauma Consultants, 14 states and 986,000 square miles in the Rocky Mountain States. Territory: AZ, NM, UT, ID, MT, WY, ND, SD, CO, NE, Eastern Oregon, Elko, Nevada, Western Iowa and El Paso TX. Functions included providing services to all orthopedic surgeons throughout the territory. Organized and managed trauma workshops and provided educational and equipment grant money to assist physicians and operating room personnel.

Responsible for managing an assigned territory and selling surgical disposable products direct to hospitals and through authorized surgical supply distributors. Conducted ANA accredited Wound Management and Chronic Wound Care workshop. Provided CEU’s to the participants.