Columbia Beverage Combination Sales Representative.
CurrentEffectively sell the Columbia Distributing portfolio in all assigned accounts.-Accomplish sales and distribution goals by executing the monthly, quarterly and annual business objectives and company initiatives.-Manage inventory expenses in accordance with company policy.-Interact respectfully and maintain dialog with inter-company departments, suppliers and customers.-Maintain a high level of industry knowledge: beer, non-alcoholic, food journals, trends, market share, etc.-Support the rotating and merchandising of product.-Monitor competitive activity and communicate strategies.-Create opportunities and develop programs appropriate to customer base.-Conduct promotions in assigned accounts as required.-Sell required product/brand features (i.e. "Beer of the Month", "Happy Hour").-Maintain appropriate themed programs to meet supplier and company standards.-Increase net core brand distribution over baseline throughout the year.-Submit all required reporting, preplans, trackers, surveys, market surveys (MVPs), expense report, mileage log, etc. by the required due date.
