Content Marketing leader, brand builder, strategic storyteller and AI experimenter with considerable experience in the attention economy. Over the last decade, I’ve specialised in automotive – specifically EV technology and Modern Luxury with Jaguar Land Rover, Infiniti and Lexus, among others.My additional areas of expertise include FMCG, technology, design, travel, SaaS and sports sponsorship.I bring extensive channel knowledge, trend monitoring, narratives, high-impact ideas, effective publishing strategies, agile content production, influencer and creator relationships, cross-functional planning, individual mentoring and team development.I also make a great cup of tea and have a wand of a left foot.