Daniel Drummond Email and Phone Number
I head up the digital marketing team at morphsites. We help our customers maximise their digital results. We help countless clients with their SEO & Paid search campaigns strategies. We work closely with new and existing clients to plan, build and optimise strategies to ensuring maximum ROI. https://www.semrush.com/company/stories/morphsites/Recent highlights:In 2022 I have delivered several workshops at the University of West England Business School titled: Maximising your SEO & Data Analytics.Examples of recent work:✅ Case study in 2022: Brand new website with tailored SEO campaign Client Sector: Car leasingClient Goal: To become a huge player in electric car leasing marketWe built a brand new electric car leasing website and were tasked to get this client to page 1 of Google for electric car leasing. We managed to reach this target within a very short time period.✅ Case Study in 2021: Bespoke landing pages with tailored Google Ad campaigns Client Sector: Legal servicesClient Goal: To generate more instructions for their legal services. We took over the existing campaign of another marketing company, build new tailored landing pages and implemented phone tracking to track the quality of leads generated.Results before morphsites (5 months period)They spent £4,325.3140 leads at a cost of £108.13 per lead.Our campaign using new landing pages (in just 1 month)We spent £1,398.41 on Google Ads66 leads at a cost of £21.19 per lead✅ Case Study in 2020: Bespoke landing pages with tailored Google Ad campaigns Sector: Car leasing marketIn 2020 we helped one leading car leasing company redevelop their website. Leading to a reduction in their paid search costs whilst simultaneously increasing the quality of their leads by 22%.Interested in how we can help your business with digital marketing, bespoke development, paid search or just need advice?Call me on 01460 984284, or if you're local, pop in to our Somerset based office.
Morphsites
View- Website:
- morphsites.com
- Employees:
- 30
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Head Of Digital StrategyMorphsites May 2024 - PresentIlminster, England, United KingdomStill heading up the digital marketing team at morphsites this expanded role involves crafting strategies to leverage digital technologies, social media, and online platforms to achieve business objectives. Getting involved in all of our key projects from the initial face to face meetings scoping out projects and defining business objectives, through to delivering results with targeted digital marketing results. My aim is to ensure everything we do is in line with and delivers against your business goals.
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Head Of Digital MarketingMorphsites Jan 2019 - May 2024Taunton, United KingdomSince 2019 I head up a team of 6 digital marketing specialists at morphsites. With over 25 years of combined experience working with both large and small companies, our team's creativity sets us apart and helps us craft innovative marketing plans for you and your target audience.Our team works closely with new and existing clients to plan, build and optimise strategies to ensuring maximum ROI. I particularly enjoy working with customers to understand their business, products and target markets, and coming up with innovative solutions to achieve real business growth. Recently I have been teaching several one day SEO courses at the University of the West of England based at the Bristol Business School Building - Frenchay campus. These courses are designed to teach the basics of SEO to local SME's, covering what affects your SEO presence and how to make your website more visible online. Recent highlights:Case Study in 2022: Brand new website with tailored SEO campaign Client Sector: Car leasingClient Goal: To become a huge player in electric car leasing marketWe built a brand new electric car leasing website and were tasked to get this client to page 1 of Google for electric car leasing. We managed to reach this target within a very short time period.Case Study in 2021: Bespoke landing pages with tailored Google Ad campaigns Client Sector: Legal servicesClient Goal: To generate more instructions for their legal services. We took over the existing campaign of another marketing company, build new tailored landing pages and implemented phone tracking to track the quality of leads generated.Results with another agency (In 5 months)They spent £4,325.3140 leads at a cost of £108.13 per lead.Results with morphsites using our new tailored landing pages (In 1 month)We spent £1,398.41 on Google Ads66 leads at a cost of £21.19 per lead
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Head Of Paid SearchMorphsites Jun 2016 - Jan 2019Taunton, United KingdomOur team oversees the day-to-day performance of all our clients PPC campaigns. We work closely with new clients to plan, build and optimise new accounts ensuring maximum ROI. Helped grow the digital marketing team at morphsites from 1 member to a 5 strong team.✅ Best Case Study: Coombe Farm Organic - 📈💰🍔We helped Coombe Farm Organic a startup e-commerce website, starting with no turnover to a 7 figure turnover within 30 months through targeted Google Ad & Bing campaigns. 📈Over 50% of CFO traffic comes through targeted PPC campaigns💰The last 6 months of our PPC campaigns generated 865% ROAS📈81,316 Clicks on their campaign in the last 6 monthsSee more here: https://www.morphsites.com/case-studies/cfoSkills gained:✅Learnt how to listen to clients and understand the issues they face.✅Learnt how to create successful paid search campaigns across a range of different sectors.✅Put together a tool to accurately project potential earnings from any PPC campaigns before we started work. Saving clients potential wasted spend and resources.✅Learnt how to manage a fast growing team.✅How to delegate effectively.
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Senior Digital Marketing SpecialistMorphsites Jun 2015 - Jun 2016Taunton, United KingdomI joined morphsites as their only digital marketing specialist. Helped rapidly grow and develop our client base. Built strategies to increase sales and enquires across multiple websites. Skills gained:✅ PPC - learnt how to build successful paid search and shopping campaigns.✅ Google Analytics - learnt how to evaluate data and build effective strategies.✅ User Experience - learnt how good website experience turns into happy customers and repeat revenue.✅ Wire framing - learnt how to plan and build successful e-commerce and lead generation websites.✅ A/B testing - Used the scientific method to test and evaluate data based improvements to websites in order to generate more revenue or leads.
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Senior It Engineer - Schools - 💻🔧🏫Somerset County Council Sep 2010 - Jun 2015Taunton, United KingdomSupported over 30 different primary schools across Somerset. Designed, built and maintained IT infrastructure for primary schools. Provided desktop and network support on both hardware & software.Skills gained:✅ Worked to build effective IT solutions within small school budgets.✅ Built and maintained school network infrastructure.✅ Helped headteachers and teachers understand the value of an efficient IT solution in aiding student learning. ✅ Trained school staff with new hardware and software solutions.✅ Trained other SCC IT engineers. ✅ Retained over 85% of my schools at a time when SCC was rapidly contracting and losing schools. -
It Engineer - 🔧💻😃Somerset County Council Sep 2008 - Sep 2010Taunton, United KingdomBecame jack of all trades. Worked on software, hardware and networking installations. Dealt with users face to face, over the phone and via e-mail. Skills gained:✅ Learnt to setup Windows 2008 servers.✅ Network infrastructure installations.✅ Learnt advanced problem-solving techniques for both hardware and software issues.✅ Setup new desktop & laptops for new staff.✅ Trained users face to face and over the phone on how to use devices.
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Trainee It Engineer - 🔧💻💻Somerset County Council Jun 2007 - Aug 2008Taunton, United KingdomLearnt the basics of software and hardware support across multiple departments inside SCC. Trained users of varying competence how to use their shiny new equipment.Skills gained:✅ Problem-solving skills for hardware issues.✅ Setup new desktop & laptops for new staff.✅ Trained users face to face and over the phone how to use their devices.✅ Ran a Blackberry server and setup and maintained over 150 Blackberry devices.✅ Trained VIP County Councillors how to use their Blackberry devices.
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Ict Helpdesk - It Services - ☎️☎️☎️Somerset County Council Jul 2005 - May 2007Taunton, United KingdomWas the first point of contact for IT Support for over 10,000 SCC employees, I regularly took over 60 calls a day. No two days were the same, and I learnt something new everyday.Skills gained:✅ Learnt to talk to all sorts of people from all ages and backgrounds.✅ Translating tech speak into plain english.✅ Handling very stressed individuals.✅ Learnt how to identify and fix said stressed individuals problems in super quick time.✅ Quickly gained technical expertise equivalent to a desktop support engineer level.
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Trainee Administrator - Social Services - 📚📚📚Somerset County Council Jul 2004 - Jun 2005Taunton, United KingdomA gentle introduction into the world of real work as a NVQ level 2 administration assistant.Skills gained:✅ How to handle stressed out social workers.✅ Basic IT problem solving for very stressed social workers.✅ Reconciling financial ledgers and dealing with petty cash.✅ Dealing with interesting members of the public using social services.✅ Procurement and stock handling.
Daniel Drummond Skills
Frequently Asked Questions about Daniel Drummond
What company does Daniel Drummond work for?
Daniel Drummond works for Morphsites
What is Daniel Drummond's role at the current company?
Daniel Drummond's current role is Digital strategy | Achieving business goals | Making a real difference.
What skills is Daniel Drummond known for?
Daniel Drummond has skills like E Commerce, Google Analytics, Online Marketing, Google Adwords Professional, Google Ad Planner, Data Analysis, Wireframing.
Who are Daniel Drummond's colleagues?
Daniel Drummond's colleagues are Hector Robe, Lesley Pinkett, Peter Day, Claire Richards, Charlie Booker, Gina Brant, Bohdan Ivanchenko.
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