President & Ceo
Publications Le Guide Inc. (“PLG”) is an established and well-known provider of marketing solutions for used and new car dealerships in the province of Quebec.Leveraging the strong brand power enjoyed by its registered trademark Auto Expert®, PLG significantly differentiates itself from the competition by providing Dealers with higher and better visibility through a successful mix of online and print marketing solutions. In order to reach the broadest set of car shoppers, print solutions are distributed free of charge, while the online solutions can all be accessed for free.In 2006, the Company initiated a strategic repositioning to capture the value of online advertizing by revamping and renaming its automobile portal. Today, AutoExpert.ca attracts over 2,500,000 visits per year (according to Google Analytics) from car shoppers in the province of Quebec. With more than 20,000 vehicle listings, the portal helps these users in making educated purchasing or leasing decisions.Founded in 1994 by its current President & CEO, Daniel Dubuc, the Company operates as a provider of print and online marketing solutions for used and new car dealerships in the province of Quebec.PLG’s mission is to provide Dealers with a sustainable competitive advantage by offering them the highest visibility possible, either online or in print publications.Over the years, PLG has grown into an established and recognized player, leveraging the strong brand power enjoyed by its registered trademark Auto Expert®.PLG’s headquarters are located in Laval, Quebec, and the Company is wholly owned by Daniel Dubuc.