We combine the latest digital marketing technology with one of the country’s largest industrial printers, to deliver programmatic direct mail. From laptop to doorstep in 48 hours. We are leading the way in the UK with this approach.Paperplanes can be utilised to improve customer conversion rates, reduce abandoned baskets, even surprise and delight your customer base with triggered physical comms such as birthday cards.We have a ever growing office in Whitechapel so if you are interested to find out more or fancy a chat come grab a coffee or check out the website www.flypaperplanes.co.uk

We combine the latest digital marketing technology with one of the country’s largest industrial printers, to deliver programmatic direct mail. From laptop to doorstep in 48 hours. We are leading the way in the UK with this approach.Paperplanes can be utilised to improve customer conversion rates, reduce abandoned baskets, even surprise and delight your customer base with triggered physical comms such as birthday cards.We have a ever growing office in Moorgate so if you are interested to find out more or fancy a chat come grab a coffee or check out the website www.flypaperplanes.co.uk

Paperplanes was born from a simple idea. The latest in digital marketing technology should be matched with the power of print to create a new innovative marketing tool for brands.

GI Insight has over 15 years experience in driving actionable insight from data, creating single customer views and targeting effective multi-channel communication to customers. The acquisition of online analytics company Cognesia and the launch of a Campaign tool that uses data to help plan ongoing comms to customers both in an offline and online environment provides significant opportunity for companies to grow revenue and ROI.My main duties included running our London operation, raising awareness of our capability and managing ongoing relationships with clients.

Responsible for raising awareness of the power and importance of advocacy as an accountable and measurable marketing channel, both within the industry and for specific CPG/FMCG brands.Develop new business opportunities through demonstrating how brands can utilise BzzAgent's base of active influencers across offline and social media channels to drive measurable sales value.Protect and grow key client relationships and their engagement with BzzAgent through exemplary account management practice and through exceeding campaign performance expectations.Create opportunities for strategic, innovative change for brands through utilsing BzzAgent capability to help them build an understanding of their own CRM databases, effectively enabling digital transformation.

dunnhumby’s newly established partnerships with media owner providers allows broadcast and social media to become increasingly personalised and investment in these channels to become rapidly measurable. I work as part of a expanding Media Services business within dunnhumby to bring to life our new capabilities for existing FMCG retail engagements while at the same time demonstrating the potential benefits with completely new clients and advertising agencies.My day-to-day also involves generating awareness and leading the strategic development of dunnhumby’s CRM evaluation capability. We work with numerous clients across multiple categories to demonstrate the value and significance of owned customer relationship initiatives through combining with Clubcard data. Engagement is not limited to evaluation as we have recently moved into targeting and strategic implementation consultancy towards the end of 2014.

I worked with P&G contacts to oversee brand investment in marketing communications within Tesco. I provided P&G with insight led recommendations, which allowed them to understand the behaviour of customers in more detail. I also advised on the most relevant communication strategies to contact these customers across media channels whilst at the same time ensuring return of investment was always carefully considered. My work with P&G led to consistent year on year improvements in agency rating scores.

My role as Loyal Customer Mailing Manager mostly involved overseeing the establishment of a successful US loyalty initiative for Kroger and bringing it into the UK market. This included overseeing and advising on complex projects involving data architecture, capability development and project management to establish the delivery process. Once established I was also responsible for coordinating the analysis of the mailer, managing client relations with key stakeholders, and ensuring the mailer did not exceed the budget set by Tesco. I Provided recommendations and insight for trials to target Tesco’s most loyal customers, while mentoring less senior members of the team to improve their capabilities.

 My time as LCM Account Manager included trips to international markets including the US and Ireland to learn and share best practice for loyalty mechanics and bring key findings back to the UK to drive process improvements.

Oversaw the data management, targeting implementation and operations of one of the largest direct mailings in Europe, which has a reach of over 17 million customers and gives back £200 million to customers each quarter.

 Tasks included engaging with FMCG and CPG to advise on targeting customers with relevant offers, advising on strategy for segmenting the creative and consulting with manufacturers on how to target their brands.

Developed key account management, project management and time handling skills overseeing the running of Tesco’s largest communication vehicle direct to customers.

Tasks included the daily management of a multi-million pound budget, sourcing manufacturer involvement and working with the creative team to ensure the message tied in with the mailing strategy

Managed one of Tesco's communication mechanics to 500,000 of their most loyal customers working closely with a creative team, targeting analysts and Tesco clients to deliver a quarterly mailing via direct mail and online channels.

Gained valuable experience in managing a complex account. Refined skills in time management and negotiation through managing the communication between three separate entities which all had a stake in the overall budget within Tesco.

Worked in the service industry as both a waiter and in the bar. I enhanced and developed my knowledge of international business, while experiencing a new, unfamiliar culture.Constant training in quality customer interactions, ensuring at all times standards in presentation, enhancing the customer experience and service were met.