Engineer with a background in Business Management, Sales and Marketing Management. Over 20 years of experience in roles of commercial and marketing management, as well as technical management in industrial companies, both family-owned and corporate groups.4 years of experience in machinery and capital goods manufacturing companies, 5 years of experience in service and industrial assembly companies, and 14 years of experience in engineering, robotics, consulting, training, and software development for industrial sector companies.I work in sectors such as automotive, pharmaceuticals, and food & beverage, driving companies' competitiveness through the enhancement of their production processes. This is achieved through the utilization of technological hardware such as robotics (conventional, mobile, and collaborative), computer vision, intelligent sensors, and software developments that recently include AI algorithms.Key Activities:Business Development: Identifying and seizing new growth opportunities. Market analysis to keep knowledge up-to-date on industry trends, competitive landscape, and emerging technologies.Revenue Generation: Setting ambitious goals and devising strategies to achieve and exceed them. Monitoring sales performance and identifying areas for improvement to enhance profitability.Customer Management: Close collaboration with clients to understand their goals, identify opportunities, and develop tailor-made solutions that meet their expectations. Leading negotiations and reaching agreements on new contracts.Team Leadership: Developing and guiding high-performance technical and sales teams, fostering a culture of collaboration, accountability, and continuous learning. Monitoring the performance and effectiveness of sales activities. Sharing information with the rest of the management team about sales performance, client portfolio status, and revenue forecasts.Product Development and the formulation of marketing and sales strategies. Exploring environmental opportunities and applying innovative techniques that shape the business's future viability.Key Aspects: Leadership, Transformation, Business Development, Innovation, Communication, Team Leadership, Product Development, Marketing, Brand Development, Consultative and Transformational Selling, Negotiation, Key Accounts, Customer Experience, Positioning, Technology, Robotics, Digitalization.