 Provide exceptional customer experience to over 1,000 bank customers in 6 months and prospective customers and ensured the right business experience. Served over  De-escalate emotional situations using the company's standard code of business conduct to meet the customer’s needs while growing overall customer retention by 5% in 3 months also maintaining a 98% CSAT score. Provide status updates to stakeholders on credit facilities requests from customers and used a variety of analytical techniques to evaluate the risks associated, surpassing turnaround time by 7%.

 Analyzed sales trends to inform growth strategies and communicate opportunities to stakeholders which led to an increase in sales performance of +2.5% vs PY in Sales Volume and +5% vs PY in revenue.  Collaborated with the GM and Performance and Insights lead in developing a more accurate sales forecasting methodology which increased weekly and monthly sales forecast by 10%  Provided competitive intelligence insights from market share data using various analytical tools to predict competition growth strategy and propose counter measures to maintain market leadership  Managed budget for the franchise operations team and oversaw projects  Developed a comprehensive dashboard related to sales volumes per region, intended to provide senior leaders with accurate data to make evidence-based business decisions.

 Led the launch of new products in the market, executed channel marketing initiatives to support the launch which drove an incremental 23% consumer engagement causing a 17% increase in sales both in-store and online. Managed over 50 in-store and online activation targeted at core target audience, increasing foot traffic to the stores by 12% and overall sales by 8.5%  Spearhead lunch events for Schweppes new variants, coordinated launch events in three (3) key regions and coordinated influencer marketing activities. Each launch event had over 500 people in attendance and generated over $1m in earned media.  Prepared detailed reports, plans and presentations, including Monthly Business Review (MBR) telling the story of the business performance to the leadership.

 Led project to shift perception for the Schweppes brand by relaunching the drinks in sleek cans and collaborating with 10 pop-culture celebrities, sales channels, event platforms, sponsorships and partnerships. Project spanned over a period of 9 months and surpassed the target by 25%. Grew brand love score by 5%.  Grew Brand Love Score through a strategic influencer project, leveraging university campus partnerships which resulted in an incremental 48% brand visibility and stronger consumer engagement. Optimized budget utility by 30% and developed effective ways of working with influencers and media channels for marketing campaigns without compromising on results. Secured 10 major event partnerships/sponsorships aligning with the brand's strategy. coordinate marketing materials and promotional activities for the events to ensure an impactful engagement.

 Served as client’s key liaison within the agency maintaining a deep understanding of their business including but not limited to the business challenges, goals, industry nuisances. Developed digital strategy for clients which included projects involving product launches, increasing brand awareness and shaping brand perception. Maintain internal website, created blog posts, social media content and other marketing materials positioning agency as a thought-leader in the industry.  Led project to revamp company’s website and social media, achieved 15k followers across platforms in 7 months.  Developed reports and contributed to industry publications which provided actionable insights. This resulted in a 18% increase in news mentions over a 4-week period for the agency.

Managed company’s social media platforms and blog. Created content, regulated posting times and content type based on backend analytics and engagements.Planned and managed TIERs (The Initiative for Equal Rights) in partnership with YNaija. Conference which was organized to mark the 2016 International Human Rights Week.