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T1D Warrior - Coach - Entrepreneurial spirit
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Senior Digital DirectorLocalfactorChicago, Il, Us -
Director Of Digital/ DoohViamedia May 2024 - PresentLexington, Ky, UsViamedia is a television and digital advertising company and true partner to national and local omnichannel, cross-media advertisers. Our technology and scale provides efficient solutions for all advertisers in the form of CableTV, CTV, OTT/streaming platforms like Netflix, Prime, Hulu, Peacock & YouTube, Programmatic DOOH, Mobile, Display, Social solutions plus Native, Search & Retargeting. -
AdvisorMediamix.Ai Dec 2022 - Present -
Vp Of SalesMediamix.Ai Feb 2023 - Apr 2024MediaMix.ai is a state-of-the-art media mix modeling solution that leverages advanced Bayesian statistics to provide enterprise-level consumer brands with unprecedented insights into their marketing channel performance.MediaMix.ai answers the question: "For each of your marketing channels are you overspending or underspending?" -
FounderToe Drag Apparel/ Shinny Skins Apr 2018 - PresentFrankfort, Il, UsToe Drag is a passion play built to fund the cure of Type 1 Diabetes, in the name of my son, Matthew. -
Vice President Of SalesPathformance Mar 2021 - Feb 2023Naples, Florida, UsPathformance's Planning, Optimization, and Measurement solution can assist Marketers who need to test, learn, measure, and improve every aspect of their marketing strategy.With the Pathformance Marketing Intelligence platform, you have a single lens for evaluating the effectiveness of all your efforts and the ability to include those learnings in each new campaign. -
DirectorSpins May 2019 - Feb 2021Chicago, Il, UsFrom our founding in 1997 to now, our data and industry definitions have become the common language of the Natural Products Industry, helping brands communicate their growth to retailers to scale their distribution and helping retailers understand and maintain their points of difference. As the Natural Products Industry has emerged as a driving force of retail in the US, we have been thrilled to be part of a movement… watching the Natural Products Industry double in size again…and again to a $137B market. -
Vice President Of Sales And Strategic DevelopmentUmbrellas On The Beach, Inc. Sep 2017 - Apr 2019Hinsdale, Illinois, UsUmbrellas is a full service creative advertising agency with a healthcare niche. -
Director Of Business DevelopmentVarick Mar 2017 - Sep 2017New York, Ny, Us• Programmatic technology company that provides agencies and brands cross-channel strategies • Programmatically trades on many platforms (plugged into 30+ DSPs and 200+ PMPs) including multiple mobile pure plays (Ninth Decimal, Factual), native (Nativo), video (Videology, TubeMogul), social (Instagram, Snapchat, LinkedIn), rich media and usual suspect data providers• Sold into agencies and brands across the Midwest, Utah and Colorado -
DirectorValassis May 2013 - Mar 2017Livonia, Michigan, UsSold direct to brands as well as agencies Presented location based, mobile, display, video solutions to major brands and agencies across national territoryBrought mobile expertise and continuously educated 300 legacy reps on selling mobile/ digitalSold mobile/ display/ video/ ooo/ print/ Omnichannel campaigns to agencies and brands directWalked into a $20,000 book and left my role at $6M annuallySold/ executed McD ADB campaign for $960k/ monthSold nearly all QSR and Fast Casual brands in the nationPizzaHut to $1MAll four big pizzas +PapaMPresident's Club x3Established role as QSR expert -
Director Of Programmatic Advertising SalesVoltari Aug 2012 - May 2013New York, Ny, UsRepresent Voltari (formerly Motricity), an end to end mobile marketing solutions provider, to Fortune 500 brands and agencies. Voltari is Mobile advertising made smarter. Through our proprietary V-Connect technology, completely unique to the mobile space, no impression is wasted. Voltari allows for the most efficient mobile buy possible and for marketers to extend their brand messages across the entire mobile ecosystem via display ads, video ads, rich media, apps, mobi sites, and more. -
Director Of SalesSpartz Media 2011 - 2012Chicago, Illinois, UsLaunched initial direct to market sales efforts for young start-up internet company, comprised of seventeen entertainment websites. Ventured far off the beaten path to re-position company from a display only revenue model to a social media platform, offering advertisers the opportunity to engage users via brand integrated content experiences and extended user engagements, designed to create an explosion of branded content all throughout the web. -
Director Education Services - Co-Founding Member Of Lead Gen VerticalCareerbuilder Apr 2008 - Oct 2011Chicago, Illinois, UsPart of a team which provided strategic solutions to the education industry including lead generation campaigns. -
Senior Account Executive/ Automotive SpecialistViamedia Nov 2004 - Mar 2008Lexington, Ky, UsViamedia is the largest non-MSO affiliated video ad sales organization in the US offering video providers a full turn-key solution from a 100% independent firm.Viamedia provides successful media solutions for local, regional and national advertisers by inserting advertising onto major cable networks like ESPN, MTV, DISCOVERY, CNN, LIFETIME, A&E, FOX NEWS, TNT and SPIKE as well as providing online advertising solutions utilizing new and proven technologies
Daniel Edison Skills
Daniel Edison Education Details
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Benedictine UniversityM.B.A. -
Illinois State UniversityPolitical Science -
Mount Carmel High School
Frequently Asked Questions about Daniel Edison
What company does Daniel Edison work for?
Daniel Edison works for Localfactor
What is Daniel Edison's role at the current company?
Daniel Edison's current role is Senior Digital Director.
What is Daniel Edison's email address?
Daniel Edison's email address is ed****@****ail.com
What is Daniel Edison's direct phone number?
Daniel Edison's direct phone number is (847) 491*****
What schools did Daniel Edison attend?
Daniel Edison attended Benedictine University, Illinois State University, Mount Carmel High School.
What are some of Daniel Edison's interests?
Daniel Edison has interest in Family, Golf, Coaching, Hockey.
What skills is Daniel Edison known for?
Daniel Edison has skills like Online Advertising, Mobile Marketing, Digital Marketing, Mobile Advertising, Lead Generation, Advertising, Advertising Sales, Digital Media, Integrated Marketing, Social Media Marketing, Social Media, Digital Strategy.
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