Daniel Ehrlich Email & Phone Number

Fort Lauderdale, Florida, United States

I serve as the Global Product Manager for PTS Diagnostics, one of the nation’s leading point-of-care A1C and lipid blood testing companies. I am responsible for leading efforts related to product development, product management, product marketing, product lifecycle management, and product innovation.In addition, I provide product management assistance for PTS Diagnostics’ sister company Trividia Health, which is one of the nation’s leading OTC blood glucose testing companies. Both companies are part of Sinocare, the world's 5th largest blood glucose meter manufacturer. In 2016, Sinocare aquired Nipro diagnostic Inc. (now renamed Trividia Health Inc.) and PTS Diagnostics Inc.PTS Diagnostics and Trividia Health Inc’s distributors include CVS, Walmart, and Walgreens.

Pompano Beach Florida

Product Marketing Manager for industry leader in tamper evident technologies for IV syringes, oral dispensers and other delivery systems. IMI manufacturers a complete line of sterile adapters, caps and plugs in addition to a variety of aspiration and venting needles. IMI has obtained Certifications to meet the requirements for ISO 13485:2003: CMDCAS & Medical Devices Directive 93/42/EEC

Coral Springs

LifeSync (Formally AMC Medical) Responsible for product management of health care company specializing in patient monitoring for ECG/EKG Cables & Leadwires, SpO2 Cables & Sensors, and NIBP/IBP Blood Pressure Monitoring Accessories.

Coral Springs

Responsible for developing new product for the healthcare market and rebranding company name and technology from Duralastic.* Voice of customer reports with directors of nursing and wound care clinicians focusing on our new technology* Created marketing requirement specifications (MRS) for new wound care mattress* Managed all aspects of development including protocols and testing for various stages of the project* Worked on separate distribution plans for acute care, long term care and home care* Came up with AirString as the new company name as well as the name for its technology* Managed development of literature and tradeshow materials* Designed and trademarked new company logo* Managed the design and development of AirString.com

Coral Springs

Responsible for company’s product portfolio of public company in the support surface business. The portfolio consisted of foam, gel, and air products for medical mattresses, overlays, wheel chair cushions and patient positioning. Researched what features and therapies were being requested in the marketplace. Did multiple “voice of customer” reports, where leading users in the marketplace were interviewed to get a consensus of what they want in a new product. Managed new business opportunities for ROI and feasibility of projects. Researched new technologies which would be a natural fit for the company’s core technologies and allow us to have a new niche in the marketplace. Designed protocols and conducted testing to verify therapeutic facts in order to make informed decisions on products and technology Responsible for the complete life cycle of products.

Coral Springs

Responsible for all creative projects of public company in the support surface business. The portfolio consisted of foam, gel, and air products for medical mattresses, overlays, wheel chair cushions and patient positioning. Took over as creative director during a merger of three different companies that had been bought Created a branding campaign called “The Power Of One” to let existing customers of each company know about the merger Designed and trademarked new company logo – Used expert knowledge of PMS colors to choose a color scheme that would print well across multiple printing formats Rebranded existing products in the new color scheme Created brand identity guide Created new literature combining all three companies products Redesigned a new website Redecorated company headquarters to match new branding Acted as Trade Show manager for company

Boca Raton

Responsible for all marketing functions for privately held technology company offering hardware and software to academic libraries. Clients include Harvard, MIT, Princeton and Stanford. Designed and developed five company websites targeting commercial and academic markets to generate sales. Designs are aesthetically pleasing and navigation friendly while balancing content to optimize search engine placement. Design with Photoshop, Illustrator, and Flash Code with HTML, XML, CSS, DHTML and Flash Optimized search engine placement through formatting pages and content to comply with Google/MSN and Yahoo’s algorithms to search engine rating guidelines Selective use of keywords linking layout to search engine rating systems Managed 15 to 20 trade shows per year, effectively managing costs while ensuring effectiveness of marketing message Produced creative marketing material, including banners, posters, brochure and booth graphics Created booth layout of varying sizes, incorporating electric and carpeting Managed draige and shipping to minimize cost while ensuring on-time delivery Managed set-up and take-downs while optimizing draige and shipping to effectively balance costs against on-time delivery Produced creative designs for all company print media Brochures targeting academic libraries to educate and buy product Instructional manuals for librarians and student volunteers on using software for preservation, archiving and interlibrary loan

Pompano Beach

- Responsible for concept and design of ads placed in national magazines for designer and manufacturer of high-end vanity sinks Designed company brochures, catalogs, point of purchase materials, product packaging and promotional materials Designed press kits with multimedia compact discs Worked directly with printers including press checks and color corrections Worked on photo shoots for lifestyle and product shots Retouched photos of people and products for placements in ad materials Managed search engine optimization project

Boca Raton

Responsible for product development, management and marketing of two best selling products: Head Massager and Back Massager Created look and shape of products Sourced to low cost countries China and Vietnam after significant research Traveled extensively to China and Vietnam to work closely with production engineers to design and manufacture products Designed graphics and package design Developed entire marketing campaign, including print ads in magazines and developing e-commerce web-site

Deerfield Beach

Webmaster and internet specialist for exclusive distributor of Toyota cars in the SE United States. Developer in building www.buyatoyota.com, the primary marketing promotional site for selling cars via the internet. Worked with advertising agency to develop site interface, functionality and navigation Responsible for online marketing of cars, including banner ad, email and other online marketing campaigns with a focus on sales Analyzed effectiveness of campaigns through tracking and reporting site traffic Responsible for developing dealer extranet site, including working with outside contractors to develop site design and functionality Led effort to develop online distance learning for dealers using Authorware application Served in dual role as Senior Marketing Coordinator with additional responsibilities for all communication between Southeast Toyota and outside advertising agencies while incumbent was on leave-of-absence. Coordinated focus groups to develop and plan marketing strategies and measure effectiveness of promotional activity. Developed radio scripts and advertising campaign storyboards and print ads.

Gainesville, Florida Area

Developed e-marketing strategy for catalog company selling full line of new age products. Successfully designed and built e-commerce site Integrated catalogue marketing strategy with internet marketing strategy Developed, designed and executed all online promotions including affiliate programs, search engine banner ads and email marketing campaigns