Daniel Einhorn Email & Phone Number

Milford, CT, US

New York, NY, US

• Establish campaign objectives, creative messaging hierarchy, and audience selection.
• Work with subject matter experts to develop blog posts, case studies, e-books, reports, infographics, etc. Manages PR and design agencies to support projects.
• Partner with digital marketing to analyze lead data to establish/refine target audiences, regions, and ideal marketing channels to reach them.
• Partner with digital marketing to funnel content through all digital platforms – website, social, email, etc.
• Engage internal and external thought leaders/SMEs for content collaboration, interviews, and other projects.
• Track, measure, and regularly report content performance against KPIs and campaign goals.

Charlottesville, VA, US

• Developed and executed integrated marketing strategies for new and existing products to maximize awareness, engagement, and satisfaction among members
• Delivered member experience subject matter expertise on special projects throughout the organization
• Worked across departments to solidify guidelines, best practices, and protocols for member products
• Educated the business on how to nurture engagement by pulling performance data across products and platforms, and mapping out analytics frameworks for member initiatives
• Developed data profiles for CFA Institute members, grew the global network, and increased member engagement with professional learning products

New York, New York, US

• Executed and managed company content strategies by leveraging paid, earned, and owned platforms
• Oversaw SEM agency and operated programmatic display advertising platform that executed company paid media plans
• Project managed Marketing department campaigns and initiatives. Spearheaded department adoption of team management software

New York, NY, US

• Responsible for ideation, development and execution of a robust and B2B content marketing strategy with a focus on multi-channel content marketing and demand generation via email, programmatic, online display, search.
• Ideate, develop and write client-centric content (e.g infographics, short-form videos, social media posts, blog posts and digital ads.) Content supports demand generation efforts across our most important client.
• Evaluate ROI of marketing tactics, campaigns and channels
• Manage our marketing automation platform to ensure integrity, relevance, and segmentation of our marketing database
• Project manage aggressive deadlines working in concert with freelance writers and designers
• Test and optimize a range of lead generation strategies to drive growth of sales qualified leads (SQLs)

New York, NY, US

Worked closely with the Verifone Media national sales, creative, product and research teams to manage digital marketing and consumer experience for the Pump Media national media platform.As a marketing generalist, I was responsible for the management of programming content, website design and upkeep, social media, events, and more. Exceptional project.

• Reported to the SVP, Digital Strategy & Initiatives and assisted in building awareness and recognition of the strategic and technical expertise of the MPA through the creation of new communications vehicles that.
• Administered the process of planning for and developing MPA speaker series featuring top players in the digital content space
• Edited, programmed and produced MPA’s official newsletter on an as-needed basis
• Oversaw implementation and maintenance of website content (e.g., copy, graphics, images, video, new pages) by working with key department personnel
• Developed and managed relationships and partnerships with research companies in conjunction with the SVP, Digital Strategy & Initiatives aimed at creating research and insights that supported a positive industry story
• Supported the SVP, Digital Strategy & Initiatives by administering research, data management and tracking new digital metrics

US

• Reviewed, critiqued and recommended submissions, pitches and proposals by content creators for potential investment in television and digital platforms
• Facilitated project milestones and deliveries for content producers, network and distribution channels
• Developed and produced multimedia content presentations, which consisted of analysis and strategies for external business and creative initiatives, including operations reviews, sales reels and proposals for potential.
• Oversaw intern program; fostered productive and collaborative environment, and trained highly qualified prospects for employment

US

• Analyzed and critiqued submissions for potential acquisition and distribution; recommendations were well received by creative executives
• Tracked new trends in media and technology for potential exploration and development
• Built and updated Film Roman and Starz Media artist/writer and production/development databases
• Organized schedule, arranged files, booked travel and submitted all relevant documentation for corporate submission

M.S., Publishing And Digital Media

Ba, Media Production