Retained as the first ever Influencer Marketing Manager for an early-stage, venture-backed EdTech startup. Leveraged my influencer marketing expertise to spearhead launches of campaigns to improve LTV:CAC ratio. Collaborated with a variety of C-level internal and external stakeholders to develop marketing strategy, manage campaigns, and drive conversions.- Utilized Excel to manage a roster of 830+ leads, negotiating 30+ paid sponsorships and user-generated content deals with creators, resulting in 3,300+ new users and 80+ paid subscriptions, making up over 20% of total subscriptions.- Utilized performance analysis methods for identifying opportunities for strategic content partnerships and improving negotiation tactics.- Copywrote for organic social media, Facebook paid ads, TikTok paid ads, and influencer sponsorship integrations.- Drove a dramatic improvement in LTV:CAC ratio from 1:5.6 to 1.2:1.

Content acquisition and licensing professional for a high-growth, venture-backed digital media startup. Progressed through a variety of content curation, licensing, acquisition, and social media related roles after initially starting as an intern. Led team’s onboarding onto pivotal CRM software, drove engagement to social media channels, and saved the company just under $1MM in licensing expenses through negotiation.- Managed a list of over 2,500 leads and negotiated 415 licensing contracts with brands and creators, saving the company an estimated $830,000 in licensing fees and contributing to the launch of over a dozen channels.- Curated and delivered over 82,000 videos in support of content strategy for over 20 digital media channels.- Collaborated cross-functionally with the Marketing department to develop a cohesive social media strategy that drove social media engagement up 25% month over month.- Supported a 68% increase in channel viewership year over year by leading content acquisition and curation

• Found potential leads through TikTok and communicated effectively with content creators, receiving distribution access to their content.• Communicated with the content coordination and video editing teams to create a sound strategy around content sourcing and curation.• Set weekly outreach goals to ensure growth around content sourcing.

- Responsible for digitally documenting the activities and accomplishments of the Eta Omega Chapter of Sigma Chi for member engagement, PR, alumni relations, and recruitment purposes. - Managed the official Instagram and Facebook accounts to ensure content was engaging, interesting, and positively promoted both Sigma Chi and Baylor University

Assistant editor and live event intern for a major Division 1 athletics department. Produced multiple videos published to official brand social media channels and assisted in curation of top quality content after initially starting as a student worker. Select achievements:- Edited and produced highlight content of recent athletic contests. Consistently met tight deadlines and delivered high-quality audiovisual media for Baylor Athletics social media channels. - Utilized Adobe Premiere Pro and After Effects to create, edit, and curate social media and in-game marketing content to the standard of creative and production excellence expected of Baylor Athletics.

- Found potential Contributing Partners from across social media platforms by communicating effectively with content creators to gain distribution access to their content.- Reviewed and categorized User Generated Content for use across our channel streams and our social media platforms.- Communicated newly acquired audiovisual media to different departments within the company.- Assisted the video editing team to create a sound strategy around content sourcing and curation.