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Daniel Eklund Email & Phone Number

Global Brand Controller and CFO H and M Home at H&M
Location: Stockholm, Stockholm County, Sweden 8 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
H&M
Role
Global Brand Controller and CFO H and M Home
Location
Stockholm, Stockholm County, Sweden
Company size
73816 employees

Who is Daniel Eklund? Overview

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Daniel Eklund is listed as Global Brand Controller and CFO H and M Home at H&M, a with 73816 employees, based in Stockholm, Stockholm County, Sweden. AeroLeads shows a matched LinkedIn profile for Daniel Eklund.

Daniel Eklund previously worked as Global Brand Controller/CFO H&M Home at H&M and Global Head of CRM & Loyalty at H&M. Daniel Eklund holds Masters Degree, Business And Economics from University Of Gothenburg.

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H&M

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Profile bio

About Daniel Eklund

Experienced leader and team player with 15 years’ experience in sales & marketing within the e commerce & retail industry. Demonstrated history in leading and developing large units & teams within media, digital, CRM, Loyalty, Insights & analytics towards individual, team and business results. Passionate about building engaged and empowered teams, building customer relationships & people development.Skilled and extensive experience in marketing, digital, strategy, CRM, media, Loyalty and controlling.

Current workplace

Daniel Eklund's current company

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H&M
H&M
Global Brand Controller and CFO H and M Home
Stockholm, SE
Website
hm.com
Employees
73816
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Company profile
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8 roles

Daniel Eklund work experience

A career timeline built from the work history available for this profile.

Global Brand Controller And Cfo H And M Home

H&M

Stockholm, Se

Global Brand Controller/Cfo H&M Home

H&M

Stockholm, Stockholm County, Se

Global Head Of Crm & Loyalty

H&M

Stockholm, Stockholm County, Se

Globally responsible for H&M´s CRM strategies & Loyalty program. Leading the CRM & Loyalty department consisting of 5 teams (CRM, Marketing analytics, Loyalty, Customer Selection and Insights Leads) and 40 colleagues.Launched and expanded our new Loyalty program improving the customer experience, engagement & activation.Setting the holistic strategy and direction for our Loyalty program and building CRM frameworks and strategies to grow our customer base and increase the understanding of our customer.

Oct 2019 - Apr 2024

Global Head Of Media & Crm

H&M

Stockholm, Stockholm County, Se

Globally responsible for Media (strategy, investments, owned & paid channels, performance & brand), our Loyalty program & CRM strategies.Leading the Media & CRM department consisting of 6 teams (Customer Analysis, Loyalty, CRM, Customer selection, Global media support, Media channels & Web analysis) and 70 colleagues. Managed the digital transformation, efficiency and effectiveness of the media department and increased measurable sales from our media investments. Grew and strengthened our omni customer base by growing, improving and expanding our global Loyalty program

Sep 2017 - Oct 2019

Global Head Of Controlling -Marketing & Communications

H&M

Stockholm, Stockholm County, Se

Responsible for the optimizing our total global omni marketing budget to enable growth of our customer base, building of our brand and sales growth. Drove steering, goal setting and strategies forward together with the function head. Built up and lead a strong omni controlling team.

Aug 2012 - Sep 2017

Central Controller

H&M

Stockholm, Stockholm County, Se

Central controller for H&M Sweden with 140+ stores.

Mar 2011 - Aug 2012

Area Business Controller

H&M

Stockholm, Stockholm County, Se

Jan 2009 - Mar 2011

Business Controller

Exboxl
Jun 2006 - Jan 2009
Team & coworkers

Colleagues at H&M

Other employees you can reach at hm.com. View company contacts for 73816 employees →

KE Kelly Evans Kelly Evans Colleague at H&MColumbus, Georgia, United States View → BW Bernard Weiss Bernard Weiss Colleague at H&MCovington, Kentucky, United States View → SA Sulamit Asmerom Sulamit Asmerom Colleague at H&MStockholm, Stockholm County, Sweden View → IL Irene Lai Irene Lai Colleague at H&MTaichung City, Taiwan, Province Of China View → JT Jaqueline Turobin Jaqueline Turobin Colleague at H&MGreater Freiburg Area, Germany View → TF Tomoko Fukatani Tomoko Fukatani Colleague at H&MLos Angeles, California, United States View → RP Roger Perez-Bravo Roger Perez-Bravo Colleague at H&MRiverdale, Maryland, United States View → KH Kirsty Hill Kirsty Hill Colleague at H&MBiggleswade, England, United Kingdom View → WS Wilma Stevens Wilma Stevens Colleague at H&MSweden View → MF Martina Francesca Bellucca Martina Francesca Bellucca Colleague at H&MRome, Latium, Italy View →
2 education records

Daniel Eklund education

Masters Degree, Business And Economics

University Of Gothenburg

Bachelor'S Degree, Economics

University Of Borås
FAQ

Frequently asked questions about Daniel Eklund

Quick answers generated from the profile data available on this page.

What company does Daniel Eklund work for?

Daniel Eklund works for H&M.

What is Daniel Eklund's role at H&M?

Daniel Eklund is listed as Global Brand Controller and CFO H and M Home at H&M.

Where is Daniel Eklund based?

Daniel Eklund is based in Stockholm, Stockholm County, Sweden while working with H&M.

What companies has Daniel Eklund worked for?

Daniel Eklund has worked for H&M and Exboxl.

Who are Daniel Eklund's colleagues at H&M?

Daniel Eklund's colleagues at H&M include Kelly Evans, Bernard Weiss, Sulamit Asmerom, Irene Lai, and Jaqueline Turobin.

How can I contact Daniel Eklund?

You can use AeroLeads to view verified contact signals for Daniel Eklund at H&M, including work email, phone, and LinkedIn data when available.

What schools did Daniel Eklund attend?

Daniel Eklund holds Masters Degree, Business And Economics from University Of Gothenburg.

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