• Working part of the Custom Operations and Adhoc teams in the Asia-Pacific region to manage online market research programs in conjunction with the Sales team.• Specializing in campaigns capturing information on online advertising effectiveness, online Ad-Hoc and smartphone market research (including GPS triggered surveys on the Android and IOS platforms). • Implemented market research field strategies to ensure effective use of online market research budget to ensure that the correct… Show more • Working part of the Custom Operations and Adhoc teams in the Asia-Pacific region to manage online market research programs in conjunction with the Sales team.• Specializing in campaigns capturing information on online advertising effectiveness, online Ad-Hoc and smartphone market research (including GPS triggered surveys on the Android and IOS platforms). • Implemented market research field strategies to ensure effective use of online market research budget to ensure that the correct people are being targeted which included using social media demographic targeting. • Responsibilities include data checking, coding, tables and running multinational market research campaigns • Project managed market research campaigns on concept testing (In Home Usage Tests), online advertisement effectiveness (with cookied panelists), attitudinal studies (using a smartphone platform) and a variety of other studies using online surveys. • Worked across major clients, which include Nielsen (in partnership with McDonalds, Jeep, Swisse, Kelloggs), Strategic Intelligence Group (in conjunction with the Australian Government), Avocado Industry Australia, The Wrigley Company and Coca Cola. Show less

• Specialized in promotional and experimental marketing strategies and coordinating the fieldwork • Collaborated and worked with clients to develop a range of data sets to be captured by promotional employees in the field and extrapolated these findings to give insights into their products in regards to their target markets, pricing, brand position and other marketing strategies.• Managed a staff base of 200+ employees and organize their rosters and remuneration.• Prepared budgets… Show more • Specialized in promotional and experimental marketing strategies and coordinating the fieldwork • Collaborated and worked with clients to develop a range of data sets to be captured by promotional employees in the field and extrapolated these findings to give insights into their products in regards to their target markets, pricing, brand position and other marketing strategies.• Managed a staff base of 200+ employees and organize their rosters and remuneration.• Prepared budgets for promotional campaigns and ensured the effective utilization of their budget in creative ideas and fieldwork.• Engendered creative promotional ideas for campaigns including a very successful Nivea for Men promotional marketing campaign.• Used Excel to track demographics, sales and market opinions in the field. Provided this information in easy to read formats including tables and graphs.• Major clients included: Nivea, Lion Nathan, Fosters, Taylors Wines, Virgin Mobile, Brita water, Simply Active Gyms and Pernod Ricard (Malibu). Show less

• Managed stock levels of Earls Bankers Hall, which averaged $90,000 worth of bar sales per week.• Responsible for controlling the inventory ordering and budgets of stock. • Implemented strategies to reduce wastage and theft including mystery shopper programs, bar design and employee bonus schemes for best practice.

• Specialized in promotional and experimental marketing strategies and coordinating the fieldwork • Collaborated and worked with clients to develop a range of data sets to be captured by promotional employees in the field and extrapolated these findings to give insights into their products in regards to their target markets, pricing, brand position and other marketing strategies.• Managed a staff base of 200+ employees and organize their rosters and remuneration.• Prepared budgets… Show more • Specialized in promotional and experimental marketing strategies and coordinating the fieldwork • Collaborated and worked with clients to develop a range of data sets to be captured by promotional employees in the field and extrapolated these findings to give insights into their products in regards to their target markets, pricing, brand position and other marketing strategies.• Managed a staff base of 200+ employees and organize their rosters and remuneration.• Prepared budgets for promotional campaigns and ensured the effective utilization of their budget in creative ideas and fieldwork.• Engendered creative promotional ideas for campaigns including a very successful Nivea for Men promotional marketing campaign.• Used Excel to track demographics, sales and market opinions in the field. Provided this information in easy to read formats including tables and graphs.• Major clients included: Nivea, Lion Nathan, Fosters, Taylors Wines, Virgin Mobile, Brita water, Simply Active Gyms and Pernod Ricard (Malibu). Show less

• Key responsibilities include generating ideas for the client’s media budget, notably online and TV strategies.• Experience using BCC (media buying program) to plan the media campaigns/schedules and manage reporting internally and with the client to analyze campaign results.• Major clients included: Luxottica (OPSM, Budget eyewear, Ray Ban) and Tourism Australia.