Daniel Binns Email & Phone Number

Twinsburg, OH, US

Cleveland, Ohio, US

• Gathered project requirements from stakeholders and identify necessary resources and timing in order to deliver quality work on time and on budget.
• Planned, scheduled, and executed new marketing campaigns and projects of varying size and complexity.
• Presented expectations and timelines to project team at time of project kick-off.
• Led the project team, resolved conflicts, and fostered an environment of collaboration and high performance.
• Managed risk, budget, and schedules to optimize team effectiveness for project milestones to support organizational goals.
• Conducted status meetings to promote clear, timely, and effective communication to ensure alignment and success.

University Heights, OH, US

• Brainstormed, planned and executed projects and campaigns based off established goals. Monitored and reported the effectiveness of marketing communications with use of CRM tools and analytics.
• Presented ideas and concepts of marketing collateral design by the Creative Services team.
• Determined creative ways to become engaged with new and existing audiences through print and web.
• Successfully manage a small creative department consisting of writers and designers.
• Identified cost-saving opportunities and implemented plans to decrease spending and increase departmental efficiency.
• Developed plans to better communicate to internal and external audiences through print and digital material, as well as social media.

University Heights, OH, US

• Managed various print, digital, radio, social media and promotional item projects for campus departments using all available resources within the marketing department to complete projects on-time and within each.
• Promoted smooth workflow and communication between marketing department and campus constituents to maintain a positive working environment.
• Communicated with students, prospective students, alumni, and donors through print and digital marketing channels (Marketo and WordPress).
• Collaborated with with University Advancement resulting in more than 800 enrolled students in 2015 and $103 million raised for the Forever Carroll capitol campaign.
• Created project timelines to keep projects moving forward and all stakeholders accountable for their steps in the process.
• Obtained quotes for marketing materials and creative design and negotiate media buys while remaining within a tight budget.

Brunswick, Ohio, US

• Managed marketing strategies, communications and projects for multiple accounts to build and promote the consumer awareness of some of the world’s leaders in the food and beverage industry, such as McCain Foods.
• Took on the additional responsibilities of a delinquent account with overdue projects, bringing them up to date in less than two months.
• Encouraged professional development of colleagues and direct reports (marketing administrators and designers) to help achieve professional goals.
• Worked with IT department to develop and enhance a database structure for optimum reporting and marketing objectives resulting in strategic resource allocations.
• Identified, implemented and managed programs for product rollout accompanied by advertising, promotional campaigns and collateral materials.
• Collaborated with client marketing department to determine acceptable program budgets.

• Collaborated with creative services, copyrighting and production to develop and implement marketing plans.
• Communicated creative direction for print and outdoor media,in-store point of sale material and digital media to creative team.
• Planned and executed client grand openings and sponsorship activities around the country.
• Led critical presentations of creative layouts to client marketing team for feedback and approval.
• Coordinated the workflow with internal and external resources, such as printers, media and talent, to ensure accuracy and timeliness.

Akron, Ohio, US

• Reported to the System Director of Operations Improvement, provided analysis and support on system-wide improvement functions.
• Assisted with the maintenance of operational benchmarking database, and the development and presentation to management of the organizational balanced scorecard.
• Completed analysis for service quality improvement plan for affiliated hospital.
• Worked with Akron Public Schools and Children’s Hospital Medical Center on the “I Can” marketing campaign.

Bachelor Of Science In Business Administration, Marketing Management

Professional Certificate, Web Analytics For Higher Ed