Daniel Escobar Email & Phone Number

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

As a Programmatic Consultant at Amazon Ads, my main goal is to develop and maintain strong relationships with advertisers and agencies, while also driving adoption of Amazon DSP. From my extensive experience working with top-tier advertisers and agencies, I work closely with clients to understand their business objectives and develop strategies that can help them achieve their advertising goals through the use of Amazon advertising solutions.In addition to building relationships with clients, I have also played a key role in driving innovation and growth within Amazon's programmatic advertising offering. Specifically, I led a supply program (with 5 team members) at a European level to accelerate the launch of new supply inventories on Amazon DSP. Through this project, I was able to engage with internal stakeholders to help expand the reach and capabilities of Amazon DSP, providing clients with even more opportunities to reach their target audiences.Last but not least, I participated in the onboarding of +6 hires at a European level. During this process, I have helped new team members navigate through Amazon's unique culture as well as assisted in developing their skills to get them up to speed on the nuances of Amazon DSP.

Madrid, Community Of Madrid, Spain

During my time at Publicis Groupe, I had the opportunity to work as a Programmatic Specialist for one of the largest Insurance companies in Spain. Leveraging my expertise in programmatic advertising, I launched multiple successful campaigns using both Amazon DSP and DV360 as advertising solutions.In addition to managing the technical aspects of these campaigns, I also played a key role in managing the relationship with the client. This involved weekly meetings to ensure that their KPIs were being met across 5 different insurance products, as well as presenting insights that were aligned with their business objectives.Thanks to my strong analytical skills and attention to detail, I was able to provide the client with valuable insights that helped optimize their campaigns and achieve their advertising goals. Throughout this process, I also developed strong relationships with internal/external stakeholders at the client company (and Publicis), which ultimately led to a long-lasting partnership.

Madrid Area, Spain

Served as a programmatic engagement specialist for the HMG trading desk (Havas Programmatic Hub). I directly handled all the programmatic activity for the clients in Havas Levante (HL) and Havas International (HI). I was in charge of consulting and providing service to both the account teams and direct clients on the benefits and efficiency of programmatic media buying within the digital ecosystem. Responsibilities:- Conducted +50 programmatic (branding, performance, MOOH,) campaigns both in Spain and international markets including USA, UK, Italy, China, Japan, France, Netherland, and Belgium. - Recommend and utilize 1st, 2nd, 3rd party data sources according to the client's campaign objective and KPIs. Helped clients grow and benefit from their 1st party data (tag based audiences, CRM onboarding, GA360, lookalike modeling, audience discovery, etc).- Achieved and surpassed the marked programmatic revenue in 2019 for HL & HI. Built and developed the relationship with the different account teams (Heads of Digital, Account Directors and Account Managers).- Handled multiple clients (+12) within different verticals including retail, sporting goods, food&drink, finance, baby nutrition, travel, college education, and luxury.- Experience working with the primary DSPs in the market including DV360, MediaMath, Amazon, Sonata, Adobe, AppNexus (Xandr).- Analyzed and present the strategies that best performed based on the marked KPIs and the qualified metrics obtained in Google Analytics.- Prepared and delivered programmatic orientation sessions to both the account teams and direct clients.- Handled multiple projects including new programmatic products, international PMPs and new business.

Madrid Area, Spain

Planned, designed, and ran programmatic campaigns (branding and performance) for multiple clients in different countries including USA, Spain, Italy, Russia, and Kenya utilizing the Bucksense DSP. My duties included media planning, campaign development, daily optimizations, HTML tag reviews, establish relationships and PMPs with publishers, and ad-hoc client reporting. Also, I provided guidance to self-manage clients on how they should optimize their campaigns towards their expected KPIs in order to increase efficiency and spending.

Madrid Area, Spain

Planned and designed multiple branding and performance programmatic campaigns for different clients at Havas Media Group. Utilized video, audio, and display formats accordingly to the clients' goals and KPIs. I employed 4 DSPs (DV360, Amazon, Mediamath & Adobe) to analyze audience volume in specific segments, tracked campaigns performance, and built reports. Also, I used the Havas' DMP (Data Management Platform) to analyze demographics and behavioral audience data that could be useful for specific campaigns. Lastly, I created and deliver presentations to communicate the benefits of programmatic to other departments and clients.

Miami/Fort Lauderdale Area

Served as a marketing specialist for StartUP FIU FOOD in the food and hospitality industry. My role was to develop marketing strategies to increase the social media following, ran market research (quant and non-quant) for our members, designed optimal pricing strategies, and created Google Adwords campaigns. Also, I consulted different startup businesses in the food industry and I assisted them with their business strategies, product development, marketing analytics, website management, and social media content.

Miami/Fort Lauderdale Area

My graduate assistant projects included the creation of videos using Adobe Premiere Pro that were later used by professors in their classes. Also, I assisted professors with marketing research experiments such as A/B testing and taste test. Results were later plugged into SPSS and Microsoft Excel to create pivot tables and run ANOVAs, correlation, and regression analysis.

Miami/Fort Lauderdale Area

After a few months, I co-founded a new department and took the lead creating daily workflows designed to decrease the impact on delayed flights. Here, I helped reduce operational expenses by tracking and analyzing different flight reports. Our daily workflows included the creation of Excel sheets to track daily operational expenses and measure different metrics to reduce these expenses. Also, I took ownership of flight situations that needed to be rerouted due to mechanical problems, weather delays, and ground holds.I sourced, negotiated, and closed contracts for shared charters to increase the available flights within the app. Also, I closed charter contracts to recover flights that could not be performed by the original operator due to delays or mechanical issues.

Miami/Fort Lauderdale Area

• Coordinated aircrafts movements with domestic and international destinations. • Prepared, organized, and provided the passenger manifests to the operators the day prior to flights’ departures. • Acted as a communication mediator between members, operators, and ground representatives. • Helped improve the retention numbers by actively assisting members and addressing with their concerns and/or questions.• Trained and coached all the new hires on the daily workflow and provided them with aviation knowledge. • Oversaw all live domestic bookings from members, and updated the operators via emails and phone calls.

Fort Lauderdale Area

Developed my sales skills by working for a marketing firm while completing my Bachelor degree. I was responsible for prospecting, engaging, and closing new accounts for our client Quill Office Supplies. While working in this company, I was able to generate more than 10 new sales per week through direct marketing techniques, ran workshops for the sales team, coached new hires, managed a strong sales team, and analyzed performance reports to find new ways to generate revenue.

Miami/Fort Lauderdale Area

First exposure to the corporate world in which I participated in a summer sales internship during my Junior year in college. I generated and qualified more than 100 leads for the sales representative in South Florida by telemarketing, cold calling, email campaigns, and referrals. Also, had the opportunity to present the products and services that Paychex offered to facilitate the payroll and human resources activities for small, medium, and large businesses.

Master Of Science In Marketing

Bachelor Of Science In Business Administration & Management - Minor In Marketing

Activities and Societies: Phi Theta Kappa Honor Society Member Alpha Chi Honor Society Member Delta Epsilon Honor Society Member

Associate'S Degree, Business Administration And Management, General