I lead the development and execution of comprehensive marketing strategies designed to drive growth and elevate brand presence. My responsibilities span across digital and traditional channels, with a strong focus on marketing technology and data-driven insights. Key areas include:• Strategy: Overseeing the planning and execution of omnichannel marketing strategies to align with business goals and maximize ROI.• Email Nurture: Creating and managing targeted email nurture programs to engage prospects, nurture leads, and boost conversions.• Social Media: Driving brand awareness and engagement through strategic content development and management across social platforms.• Sales & Attribution Reporting: Developing sales performance reports, tracking attribution models, and providing data-driven insights to optimize marketing efforts.• Lead Scoring & Funnel Optimization: Implementing lead scoring systems and working closely with sales to ensure high-quality leads and improved conversion rates.• Collateral Development: Creating impactful marketing collateral (e.g., brochures, case studies, and presentations) to support sales initiatives and business development.• Paid Media Campaigns: Managing and optimizing paid media campaigns across channels (search, display, social) to drive targeted traffic and lead generation.• Referral Campaigns: Designing and executing referral programs to leverage existing customer networks and enhance word-of-mouth marketing.• Sales Support: Collaborating closely with sales teams to provide marketing insights, drive lead generation, and develop sales enablement materials.With expertise in HubSpot CRM implementation, marketing automation, and the ability to blend strategy with execution, I focus on driving measurable results and optimizing the marketing tech stack to support business growth.

Providing HubSpot solutions including RevOps, marketing automation, data migration, platform integration, attribution reporting, outbound prospecting, lead scoring, and more to a variety of B2B and B2C clients.

• Sales & Marketing Automation Architecture: Implemented customer journey processes for SMB and Enterprise level clients to be able to better target new leads and existing opportunities with the right interaction at the right time. • Platform Implementation: Developed and implemented customized solutions for new HubSpot users, including nurture automation, sales sequences, inbound campaigns, ad campaigns, sales pipelines, service pipelines, general CRM layout, data maintenance automations, and reporting.• Campaign Strategy: Provide segmentation and process strategy for top funnel marketing and lower funnel sales qualification campaigns.• Reporting & Analytics: Produced custom reports covering sales activity, sales forecasting, source attribution, marketing ROI, and other metrics.• MarTech Integration: Provided strategy, mapping, and implementation services to connect and migrate data between platforms, utilizing sales solutions such as CallRail, iPass connectors like Zapier, ad accounts like Google Ads and LinkedIn, and native data connectors like Salesforce.Custom Integration Mapping: Provided guidance and mapping for custom solutions to meet unique business for our clients.• Training & Documentation Support: Conducted training sessions ranging from basic platform layout to advanced RevOps for sales and marketing teams. Additionally, created supporting sales documentation to facilitate platform adoption.• Scoping & Discover Analysis: Aided our sales team in guiding prospects through potential opportunities with our agency, including project scope and hours.

Focusing primarily on HubSpot marketing and sales automation and tech stack integrations.• Team Management: Managing a small team of capable and strategic specialists and coordinators. Responsibilities include developing training collateral, reviewing project deliverables, guiding them through implementation, and managing inter-departmental workflows.• Strategy: Developed and implemented CRM data management, lead scoring, marketing and sales automation, sales forecasting, platform integration, email nurture, SEO, and demand generation strategies. • Platform Audits: Performed techstack audits ranging from CRM platforms, website, Google Analytics, martech integrations, and more with the goal of cleaning up platforms, finding errors, and aligning strategy with best marketing and sales practices.• CRM Sales & Marketing Automation: From basic email nurture to complex customer journey lead scoring and lifecycle stage automation implementation. I was solely responsible for implementing sales and marketing funnels, mapping platform integrations, and building out platform reporting for all of our clients and our internal business development team.• Content creation: Copy and template creation for email nurture series, landing pages, and blog posts across various platforms.• Business Development: Aided our sales team in guiding prospects through potential marketing opportunities with our agency, including project scope and hours.• Training: Sales and marketing training on platform best practices for various platforms outlined in my platform experience section.

• Content Creation: Video development and editing• Marketing Automation: Development of nurture campaigns through Hubspot• Website Optimization & Personalization: Development of custom curated experiences through Hubspot marketing automation and BlueConic customer data platform to remove friction and improve campaign conversion• Campaign Management: Coordinator of content development, working with editors, design team, and clients to develop and launch content (infographics, survey research reports, white paper, videos)• Client facing presentations to report success of campaigns and breakdown the analytics

• Brand management and statistical tracking of global event campaign, responsibilities include: development, implementation, and management of companywide strategies, best practices, and collateral (1,749 annually on average) • Lead coordinator for 2015 Boston user conference managing campaigns, management including: print marketing, social media, telemarketing, email promotions, partner sponsorships and exhibitor relations, staff scheduling• Development and analysis of annual advertising campaign with various media vendors to promote print advertisements, email blast promotions, e-newsletter sponsorships, and webinars• Management and promotion of monthly training course series by sending HTML promotions, print campaigns, updating the webpage content• Working with graphic design team to generate web banners and print collateral promoting products, release highlights, and other campaigns• Manager of 2016 exhibitions for U.S. offices (average of 12 a year)• Nurture essential business relationships with consultants leading to successful partnered event campaigns• Training of international marketing new hires and management of Boston internship staff • Coordination with web team on event marketing workflow and redesign of website• Working with sales managers to develop sales driven event marketing campaigns • Wrote content and scheduled deployment of social campaigns for the company’s three largest user conference (U.S., European, and Indian locations)• Monthly presentations updating sales staff on current marketing campaigns and strategies

Workshop & Conference Coordinator for the Boston Office (All states east of the Mississippi, Canada, and all South American territories) • Average of 40 workshops a month • One annual user conference• Web editing • Emarketing• Direct mail advertising• Budgeting• Tracking and analyzing of marketing statistics• Cold and warm promotional calling• Strategic marketing to increase workshop attendance• International event management• Coordinating of web banner and e-newsletter promotions

This position was temporary , to help with administrative and customer relation duties while the company relocates temporarily. Allowing for experience in high pressure situation, this position offered valuable experience working in an international atmosphere. Weekly presentations to 20-50 incoming students fine tuned my public speaking skills. The greatest attribute of this job was helping the determined international students reach their goals.

•Researched and coordinated domestic and international tradeshows•Oversaw and developed budgets; coordinated promotions; oversaw all shipping logistics•Prepared, edited, and proof read marketing literature•Drafted and executed numerous email campaigns deployed to thousands or SpaceClaim customers and contacts •Maintained and updated corporate website using a HTML Editor •Marketing Coordinator for the companies first Global Sales Conference•Worked with graphic designers to create and web banners, trade show booth graphics, data sheets, and other advertisements and promotional materials•Managed several projects focused on finding and researching potential OEMs and Partnerships •Controlled administrative roles; accounts payable, invoicing, expense budgeting, and organizing filing systems

Duties include managing a staff in loss prevention and warehouse. Working with a staff of 5 I would receive shipments, prevent theft in the store, and increase work flow in the warehouse. Financial experience was gain with the responsibility of managing daily deposits. The most interesting aspect of the job had to of been creating displays requested by our vendors. This allowed me to demonstrate my creative ability.