Daniel Falco Email & Phone Number

Raleigh, North Carolina, United States

• Manage roughly 20 clients tasked ultimately with increasing leads and ROI. I handle each client directly, build their short and long term strategies and manage the execution of those strategies.• I have won employee of the month 4 times and attained a high retention rate with my clients. While one year renewals are the norm, I successfully resigned my clients for multiple years including one for a company record 3 years. • As lead PPC strategist on team, managed roughly $1,000,000 in yearly ad spend across campaigns on Google Ads, Google Local Service Ads, Microsoft Ads, Meta and LinkedIn.

Orlando, Florida, United States

The fastest path between any two points is a straight line. My team and I identify the most direct path to achieve your business goals by fully understanding what makes your business tick and how macro and micro trends will affect your business over the next three years. Our primary focus is on marketing, product development, media, entertainment, consumer insight, embedded content and municipal operations. Partnering with Distinct.ly, a next generation analytics model focused on Consumer Forensics, we utilize artificial Intelligence, machine learning, natural language processing and semantic analysis to develop data driven insight that are clearly defined and actionable. These insights, along with our experience and understanding of your business are used to develop a defined plan backed by data to improve your KPIs and achieve your business goals. Consumer trends are constantly affecting your business. You will need a partner that adapts to your specific business needs that you can trust. We develop deep business relationships with our clients by establishing clear objectives, doing our due diligence on your business and industry and putting in significant time and attention to your needs. If you are looking to improve your business outlook, we are ready for an engagement.

United States

As Senior Digital Strategist, I am responsible for working with leadership, clients and cross functional teams to lead the development of strategic initiatives, campaigns and programs that leverage the entire digital ecosystem. Specifically, I oversee digital advertising campaigns, content strategy and leverage research tools and data to create analytics reports with actionable insights that move the needle. As a senior team member, I am tasked with being a proactive thought leader, regularly seeking out ways to improve Next Horizon, making the company and its departments more efficient and effective.

Orlando, Florida Area

My role includes strategic marketing and communications planning, copy/content writing, content marketing, use of marketing technology like email automation, social media paid campaigns and Google Digital Ads. I am also responsible for representing Next Horizon with professional associations and professional/community events, coordinating client appreciation events, delivering presentations, assisting with proposals and client AV presentations, and demand marketing/lead-generation support.

Orlando, Florida Area

Tap Creative is an advertising technology company that partners (white labels) with advertising agencies, PR firms, consultancies and production companies. Utilizing interest segmentation, behavioral targeting and programmatic content distribution, Tap Creative delivers messaging to a hyper-targeted audience. Typically only available to the Fortune 500, our service offering is designed for mid-sized business to accurately and regularly access their ideal market(s) maximizing their marketing impact.

Orlando, Florida Area

After a year on the job at Arete Studios, I was promoted to equal partner and head of our business creative division. My primary responsibilities included: - Developing all long form and most short form creative concepts- Making sure that all client business goals were fully and effectively integrated into all creative and strategy decisions- Run day to day and long term operations for Arete Studios - Form and write all business, creative and strategy documents- Aid in the success of all other departments when necessary

Orlando, Florida Area

While at the media communications company, I developed sales and marketing strategy to obtain new clients and general advertising and communications strategy for clients. I also developed television concepts, wrote an 8 book comic book storylines among other creative endeavors.

Orlando, Florida Area

Developed a comprehensive marketing plan for the mobile gaming start-up that included:- competitive analysis- internal analysis of current and past marketing initiatives- social media content strategy- experiential ideas to influence and enhance content strategy- metrics and milestones for optimal efficiencyI also developed a mobile game from concept to story to gameplay details. The game "Domino, the Firehouse Dog" included brand integration throughout the story. I aided in story development of mobile games and developed general concept strategy to help improve the profitability and audience reception of Werd Interactive games.

Orlando, Florida Area

Developed and ran social media platforms.Increased Valuable People digital footprint. Wrote copy for social media and other messaging platforms.

Mba, Marketing And Entrepreneurship

Arts And Communications, Magazine Journalism

Activities and Societies: The Oracle- South Florida Student Newspaper

Education record

Education record