Daniel Fang Email & Phone Number

Special project management for division optimization

• Launched and scaled the US division with the founders, growing from 0 to 8K in monthly recurring revenue through building, developing, automating, and documenting sales & marketing operations• Steered client projects utilizing a modified Scrum framework while concurrently handling 10 marketing-qualified leads weekly for a sales team of 2• Collaborated with the design team on user experience (UX) research and wireframing, leading to optimized social media ads and landing pages that boosted conversion rates• Consulted with C-suite executives and other stakeholders to assess and translate business needs into requirements for roadmapping with the operations team• Analyzed competitive marketspace, researched paid and free marketing channels, and crafted a customer lifecycle for various touchpoints through community channels, email marketing drip campaigns, LinkedIn outreach, and retargeting ads to increase customer acquisition

Irvine, California, United States

• Performed market and competitive analysis to clarify unique value propositions for the target market• Led negotiations of our hardware and software products with distributors, retailers, and customers such as MSC and Newegg to increase top-line growth along with creating and distributing sales-enablement content to distributors and key accounts• Coordinated with the engineering team to improve user experience (UX) design through resolving bugs and optimizing utility, usability, and product feedback loops to improve retention• Led brand marketing initiatives to rebrand company slogan and LinkedIn company page along with LinkedIn organic content marketing campaigns and TikTok influencer marketing campaigns to drive demand generation• Engaged in event marketing campaigns such as WESTEC and EASTEC to increase lead generation• Developed and executed email marketing campaigns to increase customer acquisition as well as email newsletters about recent developments in distributorships, partnerships, and/or product lines to drive cross-selling and up-selling• Updated executives on business development progress 3x a month and assisted with other tasks involved in operations and customer success

• Crafted a business plan on a wearable tech product that generates emotional insights• Conducted 1:1 interviews with early adopters around existing emotional products by questioning them on processes related to consideration, decision-making, and consumption• Tested various hypotheses through conducting user research and analyzing pain points and gain points• Conducted market and competitive research through analyzing industry trends, the competitive landscape, and value propositions

• Assisted in pivoting product to the university sector by conducting user research through interviewing stakeholders of potential early adopters such as UPenn, Babson College, and University of Virginia, on processes related to consideration, decision-making, and consumption• Doubled total addressable market (TAM) by clarifying what enables SeedLawyers to generate unique value - connecting entrepreneurial entities with attorneys exclusively interested in non-monetary compensation such as equity or fulfillment of pro bono hours• Performed market and competitive analysis of industry trends and value propositions to better understand our market-product fit• Led email marketing campaigns through MailChimp targeted at 300 potential clients to generate leads• Improved interview data collection efficiency through targeted inquiries and clear, interviewer-led structural frameworks• Managed an intern through delegating research tasks, reviewing tasks completed, and discussing expectations• Startup featured on NASDAQ's Business Rockstars Interview