As an experienced professional in global media operations, I have a proven track record of enhancing media spend efficiency, streamlining processes, and fostering strong relationships with media suppliers. My expertise lies in finding and exploring ways to improve operational efficiency to enable marketing excellence. I am adept at maintaining process and procedure guidance documents and providing financial tracking support for marketing activities. As the liaison between procurement, legal, and marketing teams, I facilitate successful campaigns and generate insightful campaign and financial reports in collaboration with business intelligence and finance teams.I have played a key role in numerous campaigns and projects at TikTok, and below are some of my highlights.Successfully oversaw the global implementation of media planning software and conducted comprehensive training sessions for the new tools and processes.Developed and rolled out a global marketing in-app booking and approval process, including a tracker, approval flow, dashboarding, and reconciliation.Spearheaded global media dashboards' strategy, planning, and rollout, significantly improving media spend monitoring.Contributed to the creation of global marketing standard operating procedures, aligning media operations with overall marketing strategies.Played a pivotal role in numerous sports partnerships, including TikTok's sponsorship of the 2020 EUROs competition, Aston Martin F1, and the men's and women’s Six Nations.

- Responsible for using data to set performance objectives and expectations. Monitoring UKI progress, and reporting on KPI's.- Advise, create, deploy, and train the UKI marketing team on the process and systems needed for efficient and effective marketing, including SAP Analytics Cloud and SAP Marketing Cloud.- Supporting marketing efforts by creating bespoke reporting and impactful data visualisations for stakeholders.- Budget Management and financial forecasting on a monthly, quarterly, and yearly basis.- New starter set up and on-boarding, equipment procurement, authorizations, and introductory training.- Data protection champion. Ensure compliance through training, updates, and running local drop-in sessions to answer questions and inform of changes.

- Created and maintained a database which accurately tracks and traces the individual customer specific order requirements at a customer / project / part number level. Aligning actions with stakeholders as appropriate.- Reviewed historical purchase order yield data to track and predict future yields, in order to ensure that as a business we could sustainably support customer forecasts in the long term.- Liaised with asset managers to review current inventory position and amend orders to ensure Future is at low risk of liability while maximising monthly, quarterly and yearly revenue and ensuring on time delivery for customers.- Ensured that billings are maximised every month through inventory optimisation and inventory planning calls with Asset team, allowing us to fulfill and ship as many orders as possible.

- Maintained supplier purchase orders, ensured delivery information was accurate and up-to date.- Drove supplier relations to deliver service improvements.- Negotiated with supplier base to improve product lead times and delivery.