Daniel Farruggia Email & Phone Number

Rochester, Ny, Us

Rochester, New York, United States

• Rebranded the UI design/visual aesthetic of an entirely new modern age gear design software to stay current with industry standards and evolving user demands• Design/develop various style guides for Gleason personnel to follow and ensure consistency and visual cohesion for all of our future software packages. Style guides include typography, button application, screen/icon application, UI/UX fundamentals, laws, and usability heuristics• Work both independently and collaboratively on the design of various software diagrams/icons for a multitude of guided workflows to adhere/communicate UX laws• Work closely with a number of both on-site/overseas development teams to ensure that the implementation of these diagrams/icons meet the specific requirements of our gear software packages• Consistently improving our software performance by administering interactive user software studies and surveys to collect qualitative data for software improvement. Our process encompasses the following: diagnosing a potential area of improvement, testing that area through a task list for a number of users to perform (either in simulationor the actual gear machine) gather the results of those studies, execute an improved design• Conduct independent software tests using the latest version release to evaluate software performance, detect bugs, or drops in performance

Rochester, New York, United States

• Work both independently and collaboratively with various school districts (23 districts in total) on the design and execution of district marketing needs such as newsletters, calendars, signage, booklets, letterheads, digital advertising, and motion graphics videos• Rebranded the Genesee Valley BOCES organization working alongside the Public Relations specialist to effectively communicate the organizations voice and mission• Manage the distribution of online digital district collateral using the D-Catalog online publishing service• Design Genesee Valley BOCES internal marketing campaigns collaboratively with the PR specialist

Rochester, New York, United States

• Worked both independently and collaboratively with an internal marketing team on the design and execution of a variety of different internal/external campaigns through various mediums such as visually striking print, social, and digital collateral to promote the many member services of The Greater Rochester Chamber of Commerce (services include business advocacy, human resources, programs, events, advertising, as well as RBA Staffing, a division of The Greater Rochester Chamber of Commerce)• Thrived within a fast paced environment that requires quick turnaround times for projects to consistently meet strict parameter deadlines• Designed “The Voice of Business” quarterly magazine, distributed digitally to over 10,000 business contacts• Created member highlighted emails to promote their companies, events, or special offers• Designed yearly supplemental magazine’s to showcase signature events such as The Rochester Chamber Top 100, ATHENA International Women’s Awards Dinner, ROC Tech Conference, and Annual Rochester Chamber IGNITE Award• Developed print and social collateral for a variety of different Chamber branded programs, seminars, and workshops that provide valuable business insights for members (some programs include biz. Exchange: Professional Development Series, Policy Matters, Future Leaders, and Chamber Counsel)

Rochester, New York Area

• Worked both independently and collaboratively with an internal creative team to create visual and cutting edge print collateral, mobile, digital, and transitional display advertisements that generated results and revenue for our clients• Thrived within a fast paced environment that often required quick turnaround times for projects to consistently meet deadlines for our customers• Created designs, layouts, and branding for clients such as The YMCA of Greater Rochester, Charlotte Appliances, Rochester Bath & Kitchen, Orvilles Home Appliances, Marketview Liquor, as well as The Rochester Magazine using Photoshop and InDesign• Designed thirty second Pre-Roll videos using After Effects for clients within the Rochester real estate industry showcasing their locations and services• Designed “Spec Ads” for potential customers that are presented by a specific sales representative to generate new business for the Democrat and Chronicle

Rochester, New York Area

• Partners and Napier - Worked on original designs and marketing materials to promote different brand needs and brand strategy for clients using InDesign and Photoshop• CMI Communications - Worked both independently and collaboratively with lead creative supervisor to produce high quality graphics in Keynote to be showcased in video format throughout major events, trade shows and conferences• Glow City - Designed different logos, brand assets, as well as promotional materials to be used to advertise and sell Glow City’s products and services• Mirrorshow Management - Produced elevations, digital presentations and graphics for multiple trade show events

Rochester, Ny

• Designed a fictional outfitters catalog called Northerland Outdoor Adventure and created product pages, advertisements, and retail signs, improvised body copy to simulate a true outfitters catalog• Designed Pulp Madness fine art posters, which were a combination of images and graphics that tied back to an existing substrate book• Created image reviews using Adobe InDesign to test printer capabilities• Built Sales Kits and Carrier/Mailers for iGen4 Press and iGen150 Press Matte Dry Ink and Standard Dry Ink printers, retouched and color corrected images when needed

Rochester, New York

• Worked with high-resolution episode screen grabbing and text layouts for educational iPad applications for children.Worked with Hasbro and Ruckus Media Group, screen grabbing from TV series such as Transformers Prime, Chuck and Friends, and educational stories for SeaWorld• Used a program called MPEG Streamclip for high resolution screen grabbing• Worked on and completed nine stories• Used Photoshop for editing screens: added and subtracted certain elements using vectormasks to create better compositions, digitally painted over screens to finalize the look • Incorporated backgrounds when needed for screenshots that did not encompass iPad screen dimensions• Created specific stylized text boxes for text to be placed in SeaWorld stories

Rochester, New York Area

• Worked with character development and created illustrations and concepts for Kona’s Crate, a game for the iPad which received over 10 million plays in 24 hours after its release• Researched themes for a consistent artistic style• Provided different color concepts in beginning stages in order to choose specific rendering style• Designed GUI concepts (Graphic User Interface) to be used within the game• Illustrated concept art and finished pieces for different characters, objects, and animals seen within the game• Used Photoshop and Corel Painter for finished digital paintings

Penfield, Ny

• Photographed commercial and residential buildings both fully built and under construction (images are now seen in a PowerPoint presentation in the main office to accurately show their accomplished projects to clients)• Created original logo identity for TSE and also for architectural division (KF Architects)• Worked in strict parameter deadlines

Master'S Degree, Visual Communications Design

Bfa, Illustration